By @SimonCocking

Describe the company – The Elevator Pitch

Matrix Internet is a digital agency based in Dublin, formed in 2000 with over 1250 IT / Web projects completed in that time.We have a client base of 600 small and large organisations across public and private sectors, across Ireland and beyond.

We have all required skillsets in-house, including expertise in user experience ( UX ) , programming, web development, graphic design, ecommerce strategy, inbound marketing, digital marketing, online advertising and more.

Having all of these things under the one roof creates an agile and innovative team, a creative culture, a passionate workplace and gives us the resources to be agile in every way.

How are you different?

We put the user at the centre of everything we do, we want to create great user experiences everyday. We have the energy, experience and know-how to understand the user in any digtal project. For our team, the success of any project is about creating something that will be engaging. We like our clients to create internal teams who can give us the insights necessary to fully understand the user’s needs. We are big believers in well planned, energetic workshops to get the creative juices flowing.


Why will the company / product do well?

We have been going strong for 16 years now so I don’t think this question is applicable here?

Where are you based? How long will you stay there?

We have been in the Dublin 2 / Docklands area for nearly 15 years and we love it so we have no plans to leave. It is accessible from all parts of Dublin and the broadband ( virgin ) is very fast and reliable.

What have been your biggest wins to date?

Some of the hardest contracts to win were in the early years with Government agencies because we had a bare track record.  In the last year we have secured contracts with An Post, Irish Rail, Newbridge Silverware, IEDR and Europcar.

What type of people (market segment) are you trying to attract to your product?

We are looking for brands and organisations who are ambitious and who place a huge value in creative and strategic planning. On occasions, we have worked on projects where design or planning time was sacrificed for budget concerns and these projects always turned out to be less fulfilling in every respect for all parties. We want to work with companies who take a long term view of their digital strategy and who place the user at the centre of all design planning.

Tell us about your team?

We have a fantastic team within Matrix. It has evolved over the years as the company has changed. Currently we have a development arm, a digital marketing division and a growing UX department. The office culture is driven by results, we are always putting each other under pressure to do better and keep standards high. Generally it is quite relaxed but it can escalate sometimes quite quickly into “creative differences” that fuel heated exchanges – all part of a passionate creative environment. Matrix

What are you long term plans for your product / company?

We are probably moving to a model where we take on less projects but put more time and effort into the planning aspect of projects we take on. We are also interested in developing some of our own products in the next 3 years so we can put into practice the lessons we have learned over the years working with some great clients.

What are your favourite tech gadgets?

A big part of building website nowadays is to test how they would look like in different devices, therefore our office is full of cool stuff, from the most weird android tablet to the latest iPad model, including all size & shape of smartphone possible ! We also use a lot of chromebooks as we find them very good for meetings and online / document browsing.

During the past two years we have also worked on several projects involving Raspberry Pi’s, we love them as their only limit is our imagination.

What tech gadgets do you wish you could use to help you?

In the future we would very much like to start working our way into the VR (Virtual Reality) world, using different gadgets to work with it – maybe even creating a VR based web portal or integrating them somehow with the Raspberry Pi.

Anything else you’d like to add / we should have asked?

In the last year we have been doing a lot of speaking and presenting on the topics of User experience and digital marketing for the likes of the Irish Internet Association and the Irish domain registry.

How do people get in touch with you?

Simple, go to and get a feel for our approach and our people

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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