Describe the company – the elevator pitch …

Today FidelityHouse is a Social Content Network that allows users to be updated on their own interests, publish contents earning on views and be part of a fun and innovative community.

The Italian project, born with zero marketing budget, became in a few years one of the leading websites in Italy with 750 million page views per year.

FidelityHouse is the first Publisher to choose an innovative approach, that takes advantage of the blockchain technology, as the basis of the editorial project. All original contents published are remunerated in relation to visits received, in FidelityHouse Coins, FidelityHouse cryptocurrency.

FidelityHouse also has studied the User Generated Content sector identifying opportunities and problems, and offering at the same time solutions.

How are you different?

In FidelityHouse’s vision, authors must be owners of the contents they have created. Whether they are photos, articles, guides, tutorials or recipes, contents are therefore an investment for the author, a real capital that guarantees, in addition to reputation and influence, an income over time and for this reason it must be certified and protected.

There are many problems on User Generated Content models and FidelityHouse wants to give solutions. For example, for lack of clarity on real earnings FidelityHouse offers transparency of monetization via “proof of revenue, together with identification of each adv space real monetization. In addition, users will always be the owners of their contents, which will be licensed to the platform.

Why will you do well?

The consolidated experience of the Italian project, born with zero marketing budget, became in a few years one of the leading websites in Italy with 750 million page views per year.

One example is the recent entry of Horizon Group (owner of FidelityHouse) in the FT1000, the Financial Times’ list of 1000 European companies with the highest compound annual growth rate in revenue, placing at 490th in Europe and 42nd in Italy.

Taking advantage of the new technological paradigm it is possible to make content lifecycle management fairer and more transparent, formalizing and certifying the relationship between author and Publisher.

When was the company launched?

For the international project FidelityHouse a company based in Switzerland was founded in June 2018. The project was launched by Horizon Group, an Italian company founded in 2007.

What have been your biggest wins to date?

The original project was born in Italy in 2011, reaching many achievements and awards, such as the best web innovation Ika Award in 2011. The experience of FidelityHouse was chosen as the second success story in Italy by Facebook for Business, in “Entertainment and Media” area.

In 2018, the prestigious editorial Financial Times listed Horizon Group, owner of FidelityHouse, among 1000 companies with the highest compound annual growth rate in revenue between 2013 and 2016: 490th in Europe and 42nd in Italy.

Who are you trying to attract to your product?

FidelityHouse wants to become one of the main original and high-quality content aggregation platforms internationally, able to attract and retain authors and publishers of original and high-quality contents, offering services aimed at their attribution, protection and monetization.

What are your plans for the future?

FidelityHouse has planned strategies that will allow the consolidation of the Community, which is the basis of the user-generated content project, as well as the loyalty of the authors with high topic expertise, and the growth of FidelityHouse Coin value, with the progressive extension of the FidelityHouse Chain platform to independent authors and third-party publishers.

In the next few years, an Android and Ios native app will be released together with multilingual support and content translation service, a network for premium publisher partners and B2B content marketplace in FidelityHouse Coin.

Tell us about your team?

We are a very ambitious and dynamic team, composed of professionals with years of experience and well-experienced advisors. The Italian project was created by Francesco Fasanaro and Alessandro Benini, among the leading experts in digital advertising in Italy. Later Alessandro Bellato, specialized in designing security services and blockchain, joined the team. We’ve also got strong people in marketing and some of the most influent advisors, such as Simon Cocking, Vladimir Nikitin, Nikolay Shkilev, Giacomo Arcaro, Giovanni Casagrande and Francesco Nazari Fusetti. On the development side, we’ve got experts with years’ experience and many competencies.

How do people get in touch with you?

People can contact us through social networks and Telegram Group.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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