Describe the company – the elevator pitch …
Clue is the world’s fastest growing female health app, with more than 5 million active users across more than 190 countries. Our mission is to help people all around the world benefit from insights into female health. We believe that technology will profoundly change the future of family planning.
— Clue (@clue) May 17, 2017
How are you different?
We say that we’re beautifully scientific. And that means we’re both the most user-friendly and most accurate app in our category. Clue is an app for all women who want to track their period. Our algorithm predicts your cycles based on your own data, not on a set number or global averages. So Clue is accurate, and becomes even more so the more you use it. Our design – which is thoughtful, sleek, and most importantly not pink or flowery – clearly sets us apart from other similar apps. I always say, “your calendar app isn’t pink and girly – why should your tracking app be?”
Further, in 2016 Clue was named the most accurate free menstrual tracking app, in a study released by the journal Obstetrics & Gynecology.
Why will the company / product do well?
I believe that our incredible, driven, inspiring team is the reason we will succeed.
Where are you based?
— Clue (@clue) May 18, 2017
When was the company launched?
We founded Clue in 2012, with the first iteration of the app being launched in late 2013.
What have been your biggest wins to date?
In November 2016, we announced our Series B funding of $20 million led by Nokia Growth Partners (NGP), along with existing investors Union Square Ventures (USV), Mosaic Ventures, Brigitte Mohn and Christophe Maire, and additional new investors, Giving Wings and FJ Labs. This latest funding round takes our total investments up to $30 million. We’re determined to use this funding to push female health research further and improve female health knowledge globally. Not only does this funding round point to Clue’s growth, but also to the progress of the femtech industry addressing female health needs with technology.
Additionally, as I already mentioned, in 2016 Clue was named the most accurate free menstrual tracking app in a study released by the journal Obstetrics & Gynecology.
What type of people (market segment) are you trying to attract to your product?
More than 5 million women from more than 190 countries love and trust Clue. We don’t have a typical app user: it is a group as diverse as women are on this planet.
We have young girls or adult women who are using Clue because they just want to be better prepared for when they have their next periods or PMS. A lot of girls and women are using Clue because they want to know themselves and their bodies better. Some women are using Clue because they’re trying to get pregnant. Many women are also using Clue to get reminders to take their birth control pills, or using Clue’s analysis of their cycles to have discussions with their doctors.
Since launching Clue Connect, our partner sharing feature, men also use Clue, to better understand their partner’s body, and to be more readily able to support their partner throughout their cycle.
Tell us about your team?
Clue currently has 45 employees and we plan to hire more developers to help us continue improving and adding to the app with more features and smarter personalized insights.
What are you long term plans for your product / company?
Female health and reproductive health are vastly under-served and under-researched. The more reproductive health data universities have access to, the better they are able to conduct targeted research that might someday lead to significant improvements in female health globally.
We are currently working with a number of universities, to develop user-led research on female reproductive health, with the aim of bringing valuable – personal – insights to women.
For instance, Clue and the University of Oxford have launched a joint project to empower women to acquire knowledge of their own bodies. The project aims to bring anthropology to women and show that variation is “normal” — and to research how a more refined understanding of the premenstrual experience can be harnessed to improve women’s health.
We are also working with Stanford University to understand the natural variability in the length of the menstrual cycle and period across the reproductive lifespan.
What are your favourite tech gadgets?
Apple Watch, Fitbit
What tech gadgets do you wish you could use to help you?
It would be nice if there was an AI that could help with scheduling activities for my two young children!
Anything else you’d like to add / we should have asked?
Clue is the world’s fastest growing female health app. Our mission is to help people all around the world benefit from insights into female health. We believe that technology will
profoundly change the future of family planning.
Clue uses science and data to provide actionable personal insights into female health. The free mobile app, available on iOS, Android and Apple Watch, calculates and predicts users’ periods and PMS based on users’ data. It calculates fertility windows based on global averages, which can be made more accurate by users’ entering ovulation test data.
How do people get in touch with you?
We have a dedicated team of help desk respondents that can answer questions and support our users. People can also reach us via Twitter, Facebook and Instagram.