Describe the company – the elevator pitch …
Aunua Academy is a global Irish nonprofit providing free education and learning for mental health and holistic well-being. Our online platform provides free educational resources in relation to mental health and related issues. We work with experts and professionals to deliver these courses for children, young people and adults everywhere. We also deliver these workshops and our resources as a school program in Ireland.

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How are you different?

There is no other platform in the world that allows free access to education of this quality in relation to mental health delivered by doctors, psychologists, authors, public speakers, professors and more about mental health issues, stigma, support tools, signs and more covering any issue affecting metal health.

Why will you do well?

We are all aware of the current epidemic of mental health decline and this is a global problem, we believe we are creating a much-needed solution one that offers many resources and services. With so much conflicting information and the lack of services we can see so much needs to be offered. By providing this service online with credible and accessible information and advice on signs, definitions and more, this platform will be the go-to platform for free mental health education around the world. With our growing team, networks and partnerships we aim to cover all angles.

Where are you based?

We are based in Dublin, Ireland but offer our services worldwide and have several global partners.

When was the company launched?
Aunua Team was launched as a mental health and personal development program for young people initially in April 2018. From July 2018, we changed the name to Aunua Academy as we believed mental health education was the core of our non-profit organization and our work.

What have been your biggest wins to date?
Aunua Academy was made the mental health provider for Belouga this year. Belouga is a social education platform with over 2,500 classrooms involved around the world.

Who are you trying to attract to your product?
Everyone, everywhere that is challenged by their mental health and are in search of a resource that can give them ways to deal with their own mental health, that of their loved ones or are just looking to learn more about mental health.

Aunua Academy Is For Everyone –

What tips would you give to others looking to build their business?
Our advice is based on our own experience and that is to believe in yourself and what you are doing, that is the winning formula and has worked for us to create something special from just an idea. So go for it and be true to yourself and don’t be afraid to ask for help. Be cautious in your investment to your business but be bold in your ambition.

Tell us about your team?
The Founder & CEO of Aunua Academy is Karina Murray and the Co-Founder & COO is Philip Smith. Working alongside them are over a dozen professionals and growing and over 30 volunteers helping to support and build the Aunua Academy into the world’s home for free mental health education.

What are your plans for the future?
We intend to continue to build our team, create new partnerships, build new resources and services, educational courses and much more. We have ambitious and creative minds and will continues to look outside the box and captivate the attention of those around us to make Aunua Academy the free one stop shop for free mental health educational resources and a place that will be their home for free mental health education.

What are your favourite tech gadgets?
Online resources and social media are for us, the most important technology that can be used to connect people around the world and educate and support them regardless of the limitations of their own resources.

What tech gadgets do you wish you could use to help you?

Holograms as this is our next Aunua Academy project, we intend to bring our animated characters to life for our school programs. This will help us captivate young minds and is being project lead by our Advisory Board Member Nell Watson who is an expert in the field of Artificial Intelligence and more.

Anything else you’d like to add/we should have asked?
We are currently building our team and partnerships, so we can offer this free resource on a global scale. In order to build and grow further we need more investment, so we need your support and you too can be part of a new movement in how people are taught about mental health.

How do people get in touch with you?
You can contact the Aunua Academy through our email [email protected] or through our website at We are looking for sponsors and partners that can add value to what we are doing and to be a part of our journey in providing free mental health education to the world.

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