beatvyne’s Music x Tech Experience returns to Dublin, RDS, October 11-12

When and where is it on?

beatvyne’s Music x Tech Experience returns to Dublin at the RDS this October 11-12, 2019.

What exciting things can people look forward to?

The unique festival-style conference brings together 2500+ global leaders and innovators of the music, multimedia and tech industries as well as connected ecosystems to discuss the future of the entertainment industry and encourage interdisciplinary collaborations, with a focus on the fan/customer experience.

At #MxT2019 you will get to see the first ever AI-Artist live performance in Ireland and the UK, features of the latest immersive experiences that are not easily accessible (such as last years involvement of Bjork Digital) as well as insightful talks about the future from our C- and senior level speakers.

The Two-Day event will feature hands-on, immersive experiences with access to talks by top innovators – from the world’s leading companies to startups -, music performances, the latest groundbreaking product and technology showcases as well as networking opportunities at intimate roundtable sessions, workshops, exhibits and stellar side events across the city.

With the central theme, ‘Music is in everything’, #MxT2019 highlights how music permeates through many facets of our lives, it’s influence on our behaviour and its use across multiple disciplines, from video games, to sports, advertising, design, film and more.

What opportunities are on offer for those attending?

The Music x Tech Experience is an exciting opportunity for the music, tech and multimedia industries to stay on top of current developments that are redefining and influencing all sectors working with music and sound and to find the next big breakthroughs by getting together with the leading technologists, entrepreneurs and creative professionals.

Covering key topics such as Artificial Intelligence, 5G, Extended Reality, Voice Control, Blockchain, Live Experiences, Vinyl Resurgence, Smart Production, Spatial Audio, Legislation in the Digital Age and more, our interdisciplinary approach invites associated ecosystems such as transport, health, retail, marketing, sport, gaming, film, design and more to highlight their innovations and forge exciting collaborations to set new standards for the future.

All these ecosystems are leveraging the entertainment industry – from mobility providers bringing large audiences to major festivals and concerts, over the use of sound for wellbeing purposes to the use of music to create emotional responses for brand loyalty etc.

From a crunching Launch Party with stellar live music and tech experiences to Side Events in the city’s most unique and iconic spaces, beatvyne’s Music x Tech Experience creates plenty of ways for meetings and chance encounters to spark the imagination and fuel the next big collaboration.

#MxT2019 reinforces Dublin’s position as a global music, tech and business hub, highlighting its premier international status with a wealth of resources for the necessary infrastructure to innovate – from access to leading technology companies to one of the most friendly business ecosystems and top talent on our doorstep.
MxT2019 facilitates a much needed link between the thriving entertainment and technology industry alongside business minds.

Who will be speaking?

The world’s leading technologists, entrepreneurs and creatives will join us, with C-Level speakers from Amazon, Warner Music, Sigur Rós, IBM to Lollapalooza Berlin, sharing valuable insights into their field and cross-sectoral collaborations.

The star studded line up includes;
Russell Scherwin, CMO, at IBM Watson Commerce
Scott Cohen, Chief Innovation Officer, Warner Music Group
Georg Holm, member, Sigur Rós
Max Amordeluso, Alexa EU Lead Evangelist, Amazon
Fruzsina Szép, Festival Director, Lollapalooza Berlin
Patrick Clifton, Head of Artist & Label Relations, Amazon Music
Sarah Hopper, Creative Director, Sigur Rós
Magic Leap (speaker tbc)
Sofia Brazzola, User Experience Manager, Sennheiser
Eric Grossman, Chief Business Officer, TAIT
James Funnell, Head of Sponsorship Strategy, AEG Europe
James Jensen, Creator & Co-founder, The VOID
Walter Werzowa, CCO & Founder, Musikvergnuegen (Inventor of the iconic INTEL sound)
Beatie Wolfe, Singer-Songwriter & Innovator
Jakob Kristoffersen, Concept & Design Manager, Bang & Olufsen
Pip Rush, Co-Founder & Creative Director, Arcadia Spectacular
Rebecca Sandiford, Commissioner, BBC Music
Ronagh O’Donnell, Producer & Director, BBC & Others
Aoife Ahern, Tour Manager, Production Manager, VIP Nation
Cliff Fluet, Partner, Lewis Silkin & MD, Eleven
Marco Vitali, Co-Founder & Partner, NILE-Evoke (Nile Rodgers’ Creative Agency)
Domhnaill Hernon, Head of Experiments in Art and Technology, Nokia Bell Labs
Moritz Waldemeyer, Director and Head Design, Moritz Waldemeyer Design Studio
Alex Doman, Founder & Chief Product Officer Vital Neuro, CEO AdvancedBrain Technologies
Oisin Lunny, Chief Evangelist for OpenMarket, Contributor to Forbes and The Guardian
Joe Lyske, CEO & Co-Founder, MXX Music
Ash Koosha, Founder & CEO, auxuman
and many more to be announced!

What tips would you give to people attending to get the most out of it?

Tech is intrinsically linked with the media and entertainment industry, and there’s a lot of innovation happening due to the digital age. While some argue that it has broken the industry, others see it as a huge benefit and first step to radically shake it up and improve it.

We haven’t even seen the tip of the iceberg of the opportunities tech opens for the entertainment industry. A second digital revolution, happening right now, is setting the bar for a more sustainable, efficient and experimental ecosystem. The music industry alone is set to grow to over $100 bn within the next years, if not more, which makes it really interesting for investors.

But we are just at the start of this digital revolution: It will take a lot of bold and brave minds that are willing to experiment in order to unleash its full potential.
Even if you’re not an expert in tech, understanding its limitations and applying creative to it can open a range of possibilities. The most important part, we believe, is to look outside of your own sector and see what can be adapted from other industries in order to make products and services more relevant, efficient and sustainable by adopting a fan-centric approach.

A fan culture is emerging across all sectors, expectations into services and products are hence growing at an incredible pace. To stay relevant you have to explore the technologies of the future already before they enter mainstream – and embrace them especially as a creator.

Voice Interfaces, Artificial Intelligence, Blockchain and Extended Reality hold an incredible amount of possibilities – not only in order to reach consumers, as a huge part of the audience will be used to these types of technology from home entertainment within the next few years, but also because it enables the creator – the individual – to take back control.

The most important and defining factor for all these innovations however is the behaviour and expectation of the end consumer, the fan, just as we gain more insight into their (auditory) cognitive psychology. From learnings about the emotional feedback to noise pollution in cities, the use of music for wellbeing, over expectations into the sound of your newly purchased electric vehicle, virtual reality and live experiences to the infrastructures that surround and power them: #MxT2019 aims to leverage technology for a smart future that enhances the human experience on all aspects of the entertainment and media industry.

How can people book tickets / when does it usually sell out?

Early bird tickets are now on sale here.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking