Altify Named a Pioneer in New Customer Revenue Optimisation (CRO) Category by Aragon Research

Altify, a pioneer and leader in Customer Revenue Optimisation (CRO), have announced they have been cited as a pioneer in a new industry category of enterprise selling, Customer Revenue Optimisation (CRO) by Aragon Research.

Aragon Research describes Customer Revenue Optimisation as a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximise revenue for new business as well as upsell, cross sell, and manage renewals in an account. CRO is a new guided selling approach designed to help sales people and the extended revenue team take a strategic approach on targeted account planning so they no longer miss a critical part of a deal.  According to Aragon Research, the market for CRO solutions will be US $3.12 billion by 2024, growing at an aggressive 39% CAGR.

“As the leader Customer Revenue Optimisation, we’re seeing companies make big investments because they understand the critical need for strategy, methodology, and technology in complex B2B sales,” said Anthony Reynolds, CEO of Altify. “Revenue teams that believe in the science of selling are looking beyond the core CRM platform to guide their complex selling, unlock customer value, and find new revenue opportunities with CRO.”

Today, as major technology companies race to create a fully digital and intelligent workplace, there’s still a major missing piece when it comes to the sales process. Sales teams need a more consistent, reliable approach to achieve predictable revenue, and CRO is the answer. Customer revenue optimisation guides the activities of the entire revenue team.

According to the report, when sales teams implement CRO into the selling process, they can expect consistent revenue growth with account plans and opportunity plans that guide sellers and the extended revenue team. The report also states that the consistent application and automation of methodology can ensure much higher close rates, higher revenue, and overall higher growth rates.

“Customer Revenue Optimisation represents the next step in augmenting and automating the selling process—something we’ve seen a clear industry need for in recent years as the digital transformation of sales has continued to evolve,” said Jim Lundy, founder, and CEO at Aragon Research. ”Our research points to the fact that CRO is a must-have for any complex sales organization to stay competitive by enabling a guided selling environment to deliver predictable revenue growth.”

For additional details on the new category, the “Customer Revenue Optimisation (CRO): Automate Sales or get Left Behind” report can be accessed here https://aragonresearch.com/ | https://www.altify.com/