New research from LinkedIn released to coincide with LinkedIn Bring In Your Parents Day (#BIYP) has revealed that 58% of the Irish public expect to earn more than their parents by the time they are 30 years old. There is no sense of intergenerational jealousy as 71% of parents said they would feel happy that their child had a higher salary than them. While up and coming generations may expect to earn more than their parents, they also find that their job is more difficult than their mother or father’s, with 57% believing they have a more challenging career.

These findings are just some of the statistics unveiled to mark the sixth annual LinkedIn Bring In Your Parents Day. The initiative was first successfully piloted in LinkedIn’s EMEA HQ in Dublin in 2013 before being rolled out across the world. LinkedIn Bring In Your Parents Day aims to help parents understand what their kids do for a living and is also a way to say thanks to parents for countless ways they have supported their children growing up.

Both generations saw a clear difference in the skillset required in the workforce today, with 89% of all research participants stating that a different set of abilities are needed in the modern office. Technical proficiency in digital skills were highlighted as the biggest difference (58%) with expertise in areas like email, social media and Microsoft Office packages seen as core skills for the modern professional.

Another area where there is a clear generational divide is how today’s professionals and their parents prefer to develop new skills. Irish parents are keener to learn from an instructor or in a traditional classroom setting, whereas young workers prefer to use online resources or through materials than in-person interaction:

65% of respondents aged between 54-74 highlighted learning from an in-person instructor as a preferred way of learning a new skill, in contrast to 37% of 18-23 year olds
Similarly 38% of respondents aged between 54-74 preferred a traditional classroom setup in contrast to 16% of 18-23 year olds
In contrast, 47% of younger workers aged 18-23 like materials like independent research that they can learn from independently, with only 26% of people aged 54-74 signalling the same preference
Similarly 26% of younger workers aged 18-23 highlighted learning from a virtual instructor as a preference when learning new skills, compared to only 9% of 54-74 year olds

Speaking at LinkedIn Bring in Your Parents Day Senior HR Director, LinkedIn EMEA, Lisa Finnegan said: “While the modern workforce may be changing, our parents are a priceless resource as they help us up the career ladder. While younger people may think that careers are more difficult today, our parents went through a lot of the same challenges and we shouldn’t forget about them when looking for advice. When we started Bring In Your Parent’s Day originally, it was a means of showing our staff’s parents what we do for a living, but we quickly realised that it was also a way to create stronger bonds between both generations.”

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