Allbirds launch no-buy Black Friday, Friday 29th

Allbirds celebrates an alternative no-buy Black Friday by ceasing in-store trading in the UK, removing shoes and socks from shelves

Customers will be offered a respite from Black Friday shopping frenzy through free interactive workshops and live gigs

Hands-on experiences hosted by Grace and Thorn, Wool and The Gang, and The Meringue Girls will bring to life Allbirds’s natural materials of wool, tree and sugar, and spark dialogue around buying better things, made in a better way.

Allbirds no-buy Black Friday

Allbirds, the sustainable materials brand based in San Francisco, is asking shoppers to re-evaluate their purchases this festive season. On Black Friday, Allbirds is emptying the entirety of their London flagship store and turning it into a space for inspiration and innovation. A statement against discount-driven impulse buying and single-use purchases, Allbirds’s take on Black Friday celebrates conscious consumerism, opening up the space for immersive workshops and tactile experiences.

Allbirds, which makes footwear and apparel from sustainable natural materials such as Merino wool, eucalyptus and sugarcane, hopes to spark curiosity and ignite a conversation with eco-enthusiasts, empowering them to reflect how intentionality with purchases can contribute to a healthier planet.

Activities will be hosted by local partners and creative trailblazers that share Allbirds’s mission in making better things in a better way. Each workshop will bring Allbirds’s natural materials to life, pushing creativity over consumption. Rule-breaking florists Grace and Thorn will lead a eucalyptus wreath and posie making workshop; the crafty team at Wool and the Gang will host a pom-pom workshop made from recycled wool; and the girl boss bakers The Meringue Girls will bring their renowned DIY pavlova bar to the party. An acoustic gig will take place during lunch hours with neo-soul singers Iyamah and Sam Wills.

The workshops will run throughout the day, between 10 am-8 pm. No booking is required to attend.

In April, Allbirds introduced the Carbon Fund, a self-imposed carbon tax that funds 100% carbon neutrality. And this September, the brand closed their stores and headquarters to participate in the global climate strikes, highlighting that businesses can and should be a force for positive change in the face of the dire consequences of climate change. This Black Friday, Allbirds sees the need to continue driving conversation around businesses’ responsibility to lower their carbon footprint, and for customers to demand serious action from the brands they engage with.

About Allbirds 

At Allbirds, we believe in making better things in a better way. We are on a mission to prove that comfort, design and sustainability aren’t mutually exclusive by making premium footwear from renewable materials, designed for everyday life.

Having seen his fair share of sneakers as a professional athlete, Tim Brown understood the need for a simpler and more comfortable shoe. Being from New Zealand, wool immediately came to mind as the perfect material, and Tim began an extensive development process. After teaming up with San Francisco-based engineer and renewables expert, Joey Zwillinger, Allbirds was born. The brand launched its first product in March 2016, and has gone on to sell over a million pairs of shoes in the first two years of business. Allbirds continues to introduce new proprietary sustainable materials, including its Tree line, which is made from Eucalyptus trees, and most recently its SweetFoam™ soles developed from sugarcane.

See interview with Tim Brown here.

The company, which has relentlessly sought out new ways to lessen their environmental impact, announced in April 2019 that they were going 100% carbon neutral with the Allbirds Carbon Fund, a self-imposed internal carbon tax which funds emissions reduction projects.

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