Advisable.com, a startup that helps companies find and hire premium freelance marketing specialists, announced today that they’ve raised €1m from Frontline Ventures and a group of leading angel investors including Breon Corcoran (former CEO, Paddy Power Betfair), Paddy Cosgrave (CEO, Web Summit), Anne Heraty (CEO, CPL Resources Plc.), and Oisin Hanrahan (CEO, Handy.com).

Advisable.com, founded by Irish duo Peter O’Malley and Galen Lowney, uses proprietary technology and processes to help companies find and hire top freelance marketing talent on-demand. So far, in less than 12 months since their founding, they’ve helped a wide range of companies hire top freelancers, from large multinationals like SAP and Avery Dennison to fast-growing startups like TravelPerk and Babbel. They already have independent workers in 53 countries on their platform.

According to a recent report by McKinsey, expenditure on high-level freelancers (freelancers earning > $75k/annum) in the US alone quadrupled from $122B in 2014 to $490B in 2017. However, the vast majority of these independent workers (85%) have never used a digital platform to find work.

Advisable aims to bring the full force of the premium freelance industry online – promoting accessibility, user experience and transparency to businesses in need of talent. According to CEO and Co-Founder Peter O’Malley: “We’re building the tools to help companies find, hire and manage independent workers more efficiently while getting the world’s best freelance talent matched with jobs that utilise their skill sets more frequently. Companies that use freelancers tend to be more efficient and productive while workers who freelance tend to describe their work as more enjoyable, empowering and independent. The freelancer revolution benefits everyone involved and we want to accelerate it.”. Lowney added that the round will allow the company to continue to accelerate its growth and expand the growing team of both full-time employees and freelancers.

Speaking on the funding announcement, investor and former CEO of Paddy Power Betfair Breon Corcoran said “In my opinion, harnessing the shift to a freelance white-collar workforce is one of tech’s next big battlegrounds and the proven team behind Advisable.com are well-positioned to take advantage of this.”

According to Will Prendergast, General Partner at Frontline Ventures, “Great talent is the ultimate advantage any company can have. Advisable is enabling companies to access the very best freelancers as and when they need them. Democratising access to this premium talent is a huge opportunity.”

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