AdaptiveMobile expands product portfolio to secure multi-million user base on mobile messaging applications

AdaptiveMobile, the world leader in mobile network security, today launched its Messaging App Security – a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats.

Messaging applications – such as WhatsApp, Facebook Messenger, Viber and Kik – have experienced exponential growth over the past few years and are forecast to see a threefold increase in message traffic, from almost 31 trillion in 2014, to 100 trillion by 2019 globally. As users rapidly turn to mobile messaging applications, criminals are making use of proven techniques to exploit this increasing user base – sending phishing spam, eliciting money from scam messages and hacking devices to obtain personal information – making consumers vulnerable to attack and damaging the brand credibility of messaging applications.

Expanding on its expertise in providing mobile security through carrier networks, AdaptiveMobile’s Messaging App Security offers a RESTful API to messaging applications, providing a secure messaging experience for users. Through advanced threat detection algorithms, user reputation analysis and traffic controls, Messaging App Security enables app providers to identify and block both new threats and those crossing over from conventional messaging.

“As messaging applications and social platforms evolve and converge, they are increasingly looking to innovations to deliver value-add and differentiated services – such as Facebook’s launch of Uber in-app and WeChat’s expansion to offer its significant in-app features and e-commerce platform outside of China – making the need for a secure messaging environment more crucial than ever,” explains Rob Bamforth, Principal Analyst at research and analyst house Quocirca.

“With this announcement AdaptiveMobile is bringing the power and intelligence of its security software to protect and enable the rapidly growing mobile app market, further cementing its position as a world leader in mobile security,” says AdaptiveMobile’s CEO Brian Collins. He continues: “Our carrier-grade Network Protection Platform protects over 1.3 billion mobile subscribers on a daily basis, and today we extend this expertise to IP-based applications facing the growing threat of abuse, delivering world class security either running as a cloud or on premise in customers’ networks.” 

AdaptiveMobile’s Messaging App Security product overview is available at http://www.adaptivemobile.com/products/messaging-security.