Written by Niharika Joshi 

When you want your website to rank in the first ten pages of how Google and Bing find it, SEO is the first thing that comes to your mind. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, every business whether small or big, understands the importance of SEO and how crucial it is for the online promotion of their business.

But not many business owners are aware of what best tools are available in the market to implement SEO effectively. The internet is flooded with SEO tools, some paid others free, In such a scenario, it’s very difficult to choose the right tools for one’s business.

Here, we’ve listed some of the best SEO tools that SEO experts currently use to help them create amazing content loved by both audiences and search engines.

1. Ahrefs
Ahrefs is a complex, robust platform than the other SEO tools available in the market. It covers several areas of SEO research and analysis like analysis, backlink profiles, keyword suggestions, and content exploration.

It has a comprehensive dashboard meant for businesses and agencies with ongoing in-depth SEO needs. The several charts and trackers this tool throws up, gives you an overview of your website’s performance across the web, from individual page backlinks, referrals and SERP ranking and even social media shares.

If SEO plays a big part in your online marketing strategy and you have the required budget, you should be definitely using Ahrefs.

2. SEMrush
This tool markets itself as the “all-in-one marketing toolkit” for SEO professionals. For small time business owners, who are not so familiar with SEO terminologies, its dashboard may appear a tad difficult and complex. But it is certainly useful for large businesses and agencies that run analytics for multiple entities or divisions.

SEMrush gives more than 20 options to research your competitors – from backlink reports, keyword suggestions, content performance, PPC recommendations and more. It’s also great for ad strategy analysis, which comes in very handy if you’re trying to create better Google Ads. Another useful feature is its ability to generate beautiful yet highly functional reports very quickly.

3. Moz Free SEO Tools
Every SEO marketer, some or other time, would have heard about Moz due to its immense popularity. Moz is one of the biggest names in the SEO tools arena. It’s been around for many years and offers one of the most comprehensive blogs for SEO practitioners. Its Keyword Explorer tool provides keyword suggestions, search engine page rankings (SERP) analysis, top mentions of the brand, with a more-detailed listing available with a paid account. You can search up to 20 free terms per month.

Moz scores a site’s statistics using data from more than 15 credible sources, such as Foursquare, Facebook, and of course Google to evaluate your brick-and-mortar business.

4. Open Site Explorer
Open Site Explorer is a link analysis tool that comes bundled with Moz Pro. If you are familiar with Domain Authority (DA) and Page Authority (PA); two powerful metrics that have become a popular mantra in the SEO world, then you can’t ignore OSE.

A website with a healthy link profile corresponds to good link building opportunities and no broken or damaged links pointing to its domain name. Open Site Explorer simplifies this process.

5.  Raven Tools
An SEO person should understand how search engine optimization works, the factors that affect rankings, and how to fully take advantage of them.

In other words, site audit is very important to SEO practice. Raven Tools Site Auditor helps you discover on-page SEO issues that limit your web pages from ranking in Google’s top results pages.

Another advantage of using this tool – you get the best of social media, paid search, as well as save on your time and money.

6. Google Analytics
Google Analytics provides complete web stats and search insights. It tracks the user traffic on your website and also predicts many keyword insights as to which terms people use to land on your pages.

7. SERPs Rank Checker
This tool lets you see where your site ranks for certain terms. There are two ways to check the rank: Input your keyword and your website and see where you list, or leave the website field blank to view the top-to-bottom list of results for a keyword.

8. Browseo
Like to see how your website is seen by the search engine? Well, Browseo helps you do just that. Enter your site, and this tool will take out everything, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements, the way you never realized before.

Choosing The Best SEO Tool For You

In a sea of SEO tools, some free and others coming for a price, selection of a good SEO tool may be overwhelming. There are so many tools with overlapping functions, similar price points which give you similar results. Every tool has some good and bad features. Therefore, it’s always important to do your own homework, gather market knowledge and figure out which is best for you and your business, based on functionality and the price you are willing to pay.

Author Bio – Sunny Chawla is a Marketing Manager at AIS Technolabs. Web design and Development Company, helping global businesses to grow by Hiring Web Developers. He would love to share thoughts on Services for SEO in India, Game Applications Development etc..  

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