The startup culture has completely blown up how we saw entrepreneurship. These days, everybody, almost literally 70-80% young people are trying to invest/come up with a startup. It is crazy.
Many of these startup plans are related to mobile apps. Which makes a lot of sense. According to Statista, 268.69 billion apps are expected to be downloaded in the year 2017. This is insane stuff. Therefore logically, developers should be creating more apps.
However, despite the promising scenario, a worryingly large number of mobile startups fail and the app store is littered with defunct apps. Here are some common reasons why:
Inept application design
This does not apply to mobile apps only, it virtually applies to everything. If you design isn’t good, people are not going to fall in love with your app, no matter how great it functions. Developers often mistake good design for a fancy, flashy design. You don’t need JQuery and parallax effect to create good design. Any design that is functional and gives user what it wants will do the trick.
Take Facebook and Google Plus as an example. Facebook is one of the largest companies in the world and yet they have a very simple design with virtually no special effects. Whereas Google+ has flashy drag and drop features, hovers and what not – yet Google Plus is an epitome of failure.
Bottom line; keep it simple, keep it functional, keep it good. Make sure your design provides a good experience to the user. And they simply don’t care if it has visualization effects or not.
Poor marketing strategy
Many startups invest a lot of time and energy in developing the apps, more often than not, they succeed in development. Where they fail is marketing. As a technical person, marketing of your product may seem unimportant but unfortunately in this brutal corporate world marketing is necessary.
If we take it one step further, I’d suggest you don’t do simple marketing. Go for advertisement. You may have to promote a few posts on social media and hire an SEO guy but let me tell you the results are instantaneous.
Does your app works perfectly on all devices? Does it have a bug against a particular iOS or a device model? You must be 100% sure that the application is consistent. It is optimized for each and every user present on the face of earth. It is important that you keep checking your application from time to time to see if the application is working consistently.
Too many or too little updates
First you need to do market surveys and see how your app is being delivered. What niche or demographic is using your application the most. Based on that you should roll out your next update. An update should take your application forward, rather than making it stuck.
The second part of this problem is; update efficiency. Are you rolling out too many updates? Or simply too few? Both cases will irritate users.
Not giving importance to customer feedback
Surprisingly many entrepreneurs don’t pay heed to what their customers and users are saying. They insist on bringing their vision forward. That never works. This industry is all about innovation, improvement and flexibility.
If you have ever used AirBNB, started-off as a startup, it was considerably different from what it is today. The company listened to its users and improvised. Comments from users are actually problems solved that developers cannot solve. Once the app is up and running, the most important step is to know what customers are saying and implement their desires.
Poor budget and monetary planning
The most common obstacle with startups is money. No startup seems to have it. And it makes sense for if we were privileged, we won’t be sitting in our garages, consuming cans of beer and soda and working late into the night after doing our regular 9-6 job.
It goes without saying that you should be extra careful in planning the budget for your startup app. There is a general rule that you should have a backup for a year. You should assume that your startup isn’t going to make anything in its first year.
Lack of flexibility
This point is like summary of all the things we have discussed before. If you are going to succeed as a mobile app startup you have to flexible – in almost everything. Taking user’s advice and changing apps features can be hard but you have to do it.
You cannot enforce your planning on your users that is a recipe for disaster. Learn, adapt and deploy.