6 Tips For Selling Your eCommerce Products Globally In 2019

By Michelle Deery, conversion copywriter for Heroic Search who specialize in writing about eCommerce.

What do North America, Western Europe and Asia-Pacific all have in common? They’re driving an insane amount of eCommerce growth.

For retailers, this means one thing: Global online domination needs to be on the agenda in 2019.

eCommerce is growing all the time, which means online merchants need to stay up-to-date with trends in order to stay one step ahead of their rivals. This means selling products globally. The good news is that with a bit of strategizing, you can beat your competitors to the punch and maximize your bottom line.

Let’s take a look at 6 top tips for selling your eCommerce products globally in 2019.

Pick The Right Countries

Imagine if you decided to sell your products to a country that doesn’t even want your products?

Carrying out some research into which countries and regions are best-suited to your products is smart thinking. Going global is exciting, but you need to put some thought into where you’re going to sell.

You could run a Kickstarter campaign to gauge interest levels from different nations, while Google Trends is also an excellent tool that further helps you to establish interest levels. You might also want to do a focus group with Customer Research International which will help you to determine which countries already visit your site the most.

Upgrade Your Website

If you expand globally, it follows that there’ll be more customers landing on your website. As such, you might find that you need to upgrade your website by going with a new hosting plan. This is because more traffic requires more bandwidth, and while many brand new eCommerce sites rely on shared plans, a shared plan won’t cut it for you anymore.

The last thing you want is your website to sag under the weight of skyrocketing traffic.

It’s a good idea to go with a virtual private server from now on, as this will be more reliable when traffic surges.

Nail Your Branding

A key component of global expansion is branding. If you don’t have a brand, you will find it hard to penetrate new markets and retain customers.

It all starts with an eye-catching logo that represents your values. A logo is the first thing people recognise and become familiar with. You can use a tool like Hatchful to create your logo, and you then need to make sure that it’s prominently displayed on your website, in your emails and across your social media channels.

Other than that, your fonts, colours, voice and content all need to be consistent, and they need to represent who you are as a company. The more unique your brand is, the more ‘you’ it is, and the more you will stand out from the crowd.

Work With Remote Teams

If world domination is on your agenda for 2019, you’re going to need a dedicated team behind you. You’ll need web developers, graphic designers, copywriters, a customer support team and more.

As such, it’s very likely that you’ll need to get to grips with managing remote teams. There are global freelancing hubs like Upwork and Freelancer that are home to the kind of professional team members you’re looking for, but you’ll also need to work out ways of getting the most out of everyone. This will involve solid communication on your part, adding your team members to a team collaboration app like Slack, and making sure that everyone is aware of what you expect of them.

Know The Local Laws

Imagine if you fell foul of tax laws and regulations in other countries? It could damage your reputation and cut you off from an important market. Before you start selling in any country, learn their local laws.

Keeping up with the tax laws in different countries is just common sense, and it will stand you in good stead as you go along. If your eCommerce business is large enough, you could assign this task to a team member, such as a regional manager. Otherwise, it might have to be something you do by yourself. Either way, it’s always good practice to get a lawyer involved.

Add More Payment Methods

People in different countries tend to prefer different payment methods. As a result, it’s really important that you research the markets and understand how people prefer to make payments.

You might even find that some countries prefer to use cryptocurrencies more than other countries. Whichever payment methods you add, make sure to cover all the bases because the absence of our preferred payment method is a prime reason for cart abandonment.

Make sure to add a currency conversion feature, too. And when you choose a payment provider, always go with those who have a good reputation for security.

Conclusion

These are 6 tips for selling your eCommerce products globally in 2019. As long as you do your research first and know who you’re selling to, you can then implement the necessary changes to your website, branding and payment methods that will ensure you appeal to the right people in the right countries. From there, you’re in a position to keep expanding and gobbling up more of the market.

Michelle Deery is a conversion copywriter for Heroic Search who specializes in writing about eCommerce. She has contributed to authority publications such as Entrepreneur magazine. Her content helps businesses maximize their bottom line.

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