First great guest post from Martin Eastwood, CEO Wide Variety Events
Are you using every single good strategy available to you to grow your business online? Chances are you answered NO and that’s ok, because everyone has different approaches that work. In this article, I want to share with you some of my top tips which helped me to grow my business from 0 to 6 figures in a relatively short period of time.
1. Lead Forms On Your Website – Your website is your digital shop front and in many cases it will be the main port of contact between your business and your potential clients. That is why it is important to identify a clear call to action (CTA). For me this CTA is capturing contact information from website visitors who are interested in what I am selling. For example when someone is looking to hire an LED Dance Floor and they hit my website, they are immediately greeted with a lead form box to enquire and get more information. This form should be on every single product page on your website. Once someone fills in the box, you will get access to there information. You should follow up with them as soon as possible. The faster you respond, the more likely you are to close the deal. Together with a strong Google Adwords campaign that drives traffic to my site when people are looking for the services I provide, I have had some unbelievable results from this simple tactic and I am confident you can too.
2. Get Serious About Social Media – These days, everyone’s attention is on their mobile devices, and on social media in particular. It was recently revealed that Irish people check their smart phones an average of 57 times per day. If you are not producing content for these platforms, then you are essentially irrelevant. Start putting out content that you feel would be valuable to your audience. This might include industry tips, good articles and of course the king of all content is video. I am so serious about social media that I started a video blog (vlog) which gets distributed on various online platforms. This has allowed to me to consistently grow my audience with quality followers. Remember this, if people don’t know you they cannot buy from you. The goal is to get known by as many people as possible and establish yourself as the dominant player in your industry. This way when one of your followers needs the kind of services you provide or hears of someone who does, they will likely automatically think of you and you will get the business. If you want to see an example of this content marketing strategy, head over to my Facebook page here.
3. Stay Organised, Choose A Great CRM – If you are anything like me, running your business means you have lots of important decisions to make and lots of projects to manage every day. This means you have to stay organised to get all of this done efficiently. That’s where a good customer relationship management (CRM) system comes in. There are lots out there, but I personally use Pipedrive. It helps me manage my sales, my customers and my schedule. Everything from phone calls to meetings are tracked and this means you can measure your own productivity and that of your team.
I hope you took some value from this article and should you implement the tips laid out, I know you will see benefits to your business. If you have any questions, let me know. Connect with me on Social Media.