It’s not surprising that brands are replacing traditional methods of marketing and investing more money in social media marketing.  Social media has become such a vital part of the consumers’ life that they don’t even notice that they are seeing ads on their newsfeed. Unlike TV and newspaper, you can’t flip the channel or change the page; the adverts on social media platforms are inescapable. Thanks to the global penetration, social media marketing generates a huge return on investment.

There are plenty of social media networks out there and some of them enjoy a great popularity among the target audience. However, if you ask, which social media platform is best for building my brand? The answer will be Instagram. What makes Instagram the best social media platform is not its user base! After all, Facebook has more users than Instagram, but when it comes to engagement, ease of use, and target market penetration, Instagram reigns supreme.

Better Target Market Penetration: When it comes to shopping, young men and women are impulsive buyers and it is easy to influence their shopping choices. Almost 60% of internet users between the age group of 18 to 29 have an Instagram account. The youth of today earns a lot of money and they are willing to spend the money if you can convince them that you have a great product. What better place than Instagram to post a high-resolution picture or a short video of your product and lead the customers to your website? Also, almost 70% of the total Instagram users are female and they simply love shopping! If you need a professional team for social media management, then contact Gramista today!

Better content display: Instagram allows you to build your brand image through pictures and videos far more effectively than Facebook or Twitter or any other social media website. You may say, “But I can upload photos and videos on Facebook, what makes Instagram better?” Instagram is special because of its UI. When someone checks Facebook from PC, he gets to see photos, links, sidebars, chat screen and a lot of other stuff. On the contrary, Instagram, despite having a website, is mainly accessed through the official mobile app by 700 million users all over the world. They see only images and videos. It is a completely clutter free User Interface and thus, as a social media marketer you enjoy better customer engagement.

Instagram users are active and they spend a lot of time: Now this is where Instagram outshines any other social media network. A study has revealed that Instagram users are fifty-eight times more likely to comment, like or share a picture compared to Facebook. That is the ultimate level of consumer engagement.  The more your content gets shared and the more comments you get, the better it is for your business. Another huge advantage of Instagram is users simply love this social media network and they spend hours here.


Instagram is very strict about fake accounts and they make sure that your brand name gets a verified sign so that people can identify the brand they love so much. It is important to have a presence on all social media platforms, but if you are contemplating your SMM plan for 2018, then Instagram should be on the top of your list.

Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.


Prepared and edited by @EdinaZejnilovic, Journalism Student at DCU

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