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At some stage, the vast majority of start-ups are going to need money. Money from investors is one of the main ways software start-ups get the funding needed to continue to grow. In order to part investors from their cash, it is imperative that you have a pitch that covers all the information needed quickly and to the point.
- Business summary – What your product/business actually does. Your elevator pitch will come in handy here.
- USP – What are you “the only” of?
- Management team – Name the founders and key execs and include a short bio.
- Key customers – Name a few of your biggest and most important customers and provide some testimonials.
- Customer problem – Explain the problem your prospects have.
- Solution – Define how your solution fixes that problem.
- Target market – Describe your target market, location, job title in as much detail as possible.
- Opportunity or size of market – Illustrate the size of the market and how much of this you hope to corner.
- Sales and marketing – Briefly describe your sales and marketing strategy – how you will sell, how you plan to create brand awareness and inbound calls.
- Describe your revenue model.
- Competitors – list your competitor solutions and how your product differs.
- Competitive advantage – Explain your competitive advantage.
The investor pitch handout should also include a summary box with the following information:
- Company stage
- Management team
- Financial overview (investment to date)
- Company advisors
Your investor pitch tool box should also contain a PowerPoint presentation with this information. Here is a Forbes article about pitches complete with a free downloadable PowerPoint template.
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— Aisling Foley (@AislingFoleyMkt) April 29, 2017