What’s your background briefly?
I started making videos back in 2009 while I was still in High School. After graduating High School I started to attend college where I studied business while continuing to make videos on the AR12Gaming YouTube channel. During this time is when I fell in love with all aspects of video production. In 2014 I applied to University to study film production. I was rejected. I decided to take a year off school to focus on bettering my CV so I could re-apply the following year. During that year off is when AR12Gaming exploded in popularity and I made it my full time job. I took getting rejected as a blessing in disguise, if I was accepted to school I doubt the rest of this would have ever happened.
Does it seem like a logical progression to what you do now?
Not really. If you told me 5 years ago that I’d be making YouTube videos full time with an awesome team of writers, designers and editors there is no way I would have believed you. This entire career is just something I’m passionate about and somehow the stars aligned and now it’s my job and I couldn’t be happier.
— GamerCon (@GamerCon_Europe) November 10, 2016
What inspired you to come to the event?
We should be playing Forza Horizon 3 on stage. I can’t say exactly what we have in store for it yet, but I’m sure if you’re a fan of the classic challenges we do on the YouTube channel you won’t want to miss this.
Looking back at your own experiences is there any thing you would have done differently?
I can’t pinpoint one single thing I would have done differently. There are so many things I’m learning every day for how to improve editing, content, management and much more.
What’s a typical day like?
In the world of YouTube there is no real “typical day”. Every day you’re doing something different. Some days I’ll be replying to emails every single day for hours on hours. Others I’ll be playing video games all day recording content for the YouTube Channel or livestreaming on Twitch. Or some days, I’ll be writing articles or reviews for AR12Gaming.com.
— [AR12] Nick Andrew (@Nick88S) November 5, 2016
There is also our work with ExtraLife, raising over $3000 for children’s hospitals. I shaved my hair because we raised so much money:
It seems like a cool / fun / awesome way to live, do you look back and think, wow, what did I do right?
If you ask me what I did right I honestly couldn’t tell you. Video wise I just try to produce fun, positive content that I would want to watch. Business wise, I try to surround myself with the most talented people I can like Alan who’s one of the head writers for AR12Gaming. I wake up with a smile on my face every single day and that’s because of the amazing support I receive on a daily basis from all our amazing viewers. They’re the ones who make it possible for me to do what I do every day and I can’t thank them enough for that.
How is it going for you / AR12 since launching the gaming website with it’s own store too?
The website and the store are doing great. It’s always been something I knew I wanted to do. Even when I was a little kid I would be making my own websites using GeoCities, I couldn’t tell you what I loved about it but I really enjoyed it and knew I wanted to launch a proper website at some point. When I got the idea to launch a gaming website with the AR12Gaming brand I immediately brought Alan Walsh on board who guides us in the write direction for everything we needed to do for it to be successful. The store is an awesome addition too. We’ve got a bunch of products including hats, t-shirts, stickers and more on the way soon. My dad and I manage the store sending out each piece of merchandise personally so if you order stickers from the store it’s one of us who pack it up for you.
What advice would you give to those starting a youtube channel today?
For people starting a YouTube channel today, make videos you would enjoy watching yourself and people will follow. Most importantly though, I would say just have fun.
Is youtube still the way to go or perhaps something else?
I’m honestly not sure. YouTube is super competitive nowadays so breaking into your niche can be super tough. Twitch is smaller so it’s easier to break into but live content can be challenging for a bunch of reasons. There isn’t a formula for success. I was just in the right place and the right time and got lucky.
What are your plans for the future? / what’s next?
Haha, if I revealed those they wouldn’t be very secret would they. All I can say is be on the look out for bigger and better things on both the website and YouTube channel.
See Nick at the Gamercon in Dublin March 2017