We look at Minter Dial’s latest book called ‘You Lead’, available from KoganPage here.
You Lead How Being Yourself Makes You a Better Leader Minter Dial, reviewed
Minter has been on a productive streak having produced several books and also even a movie too. This book is intended to be a personal reflection on his realisation of the importance of having a sense of purpose and direction in what you do. As the subtitle implies it is very much about asking yourself hard and direct questions to evoke a more honest and human approach. The book has lots of good insights and wisdom gained from personal reflections.
The book is well written and speeds along as Dial takes you through many positive examples of people who have looked inside themselves and emerged better leaders as a consequence of these insights. There is a lot to offer in the book. The only snag is perhaps that not everyone is able to be a good leader, as we probably all know from personal experience of bad to terrible bosses we have worked with.
After we interviewed Minter a few months ago we shared the interview on Twitter. Overall it was positively received, though there were a couple of comments questioning the fact that being yourself was all well and good unless you were perhaps #potus45 for example. In this case, of deeply flawed people who should never be let anywhere near positions of leadership it is probably more desirable if people like that are less like themselves? You can argue that there is always a dissenting point of view, but in fairness it would make for a much longer and unwieldy title, something perhaps like ‘How being yourself makes you a better leader – as long as you are not a sociopath’ for example?
That caveat to one side this is a useful book to read, especially as work places become more and more flat and less hierarchical in their structures. Check it out.
Want to find out about a new way to lead? I'm promoting a more wholesome way to be you and perform. Please grab your copy and help start a movement #YouLead #leadership #authenticity
— Minter Dial, Professional Speaker #YOULEAD (@mdial) February 26, 2021
Book blurb
Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren’t truthful and don’t embrace your whole self at work?
There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine.
Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.
With practical advice, real-life stories and a simple framework, this book shows you how you can:
– Be yourself, lead by example and merge the professional and personal
– Stand for something and allow people to develop true purpose at work
– Allow a community to flourish through the right kind of governance model
– Radiate your purpose through employees and customers alike for long-term performance
About the author
Minter Dial is an award-winning author, strategist and brand expert. The former Managing Director Worldwide of Redken, part of L’Oréal, he is an in-demand storyteller and delivers keynotes and seminars to audiences the world over. He has spoken at events that include SXSW, Adobe Summit, CogX and Global CEO Conference (China). His advisory work has allowed him to work with brands that include LVMH, Remy Cointreau, Samsung, Credit Agricole, Google and Publicis.
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