Wild thinking, 25 unconventional ideas, to grow your business, reviewed

By @SimonCocking, review of Wild thinking – 25 unconventional ideas to grow your business, you can get the book here.

Who is McLaren’s greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?

Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that’s distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.

Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.

It’s hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers, it’s time to break the rules.

Do you know who McLaren's nemesis is? Why Dropbox is like a lava lamp? Or why Wimbledon sweats the small stuff, or what wakes Google at 4am? Our new book has the answers. 25 of the world’s most interesting brands answer some tricky questions. https://t.co/1XH317idRW #wildcardsnow pic.twitter.com/wJQ275iRVg

— The Clearing (@TheClearingNow) March 4, 2019

Wild thinking, 25 unconventional ideas, to grow your business, reviewed

Creativity is important, thinking differently (and not just Apple’s mangling of the English language) pays dividends. The challenge, which many authors and books are wrestling with is how do you actually do this. We enjoyed this book because the case studies were relevant and actually managed to extract insights from the people they interviewed. There is also a healthy range of industries sampled, including Southampton Football Club, McLaren, the National Trust and other interesting companies.

We live in fluid and fast changing times, so those companies which can adapt on the fly, and are able and willing to take onboard feedback fast will be the ones with the greatest likelihood of remaining at the top of their game. This book does a good job of asking nonobvious questions and talking with leading exponents to get their insights and wisdom on these questions too. The challenge is then to keep asking yourself these questions, keep looking for different and unusual sources of inspiration, and then being open enough to actually make the changes when needed.

Paperback: 296 pages
Publisher: Kogan Page; 1 edition (May 28, 2019)
Language: English
ISBN-10: 0749484500
ISBN-13: 978-0749484507

Exciting to see our new book #WildThinking in @Foyles today – can't miss it! 25 brands answer 25 killer questions, including #Google, #McLaren, #Ascot, #Dropbox and #Wimbledon https://t.co/33x6xNpNdx pic.twitter.com/OHROX4Z4n2

— The Clearing (@TheClearingNow) May 24, 2019

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