Why WordPress is a useful content management system

It is not easy to establish a business online. Considering the initial investment into various aspects of setting up your business, it may be tempting to try out your luck on your own in many aspects than hiring other experts or agencies.

This is also true now in the case of building your enterprise website too. Without hiring an entire web development team or going for a consulting agency, now you can try it out on your own easily with the help of a good content management system like WordPress.

Including many major multinational business corporates, many top websites are built on the WordPress platform, which offers excellent speed, functionality, looks, and features. From this perspective, even web development specialists recommend WordPress as the No.1 content management platform for enterprise development.

What is WordPress?

In 2001, French programmer Michel Valdrighi launched a platform named B2-Cafelog for blogging, built on PHP and MySQL. Later, Matt Mullenweg and Mike little developed it further to WordPress.

The version WordPress 0.7 came out in 2003; followed by many subsequent versions, including theme systems, better widgets, and persistent caching.

By the year 2016, WordPress 4.5 started adding inline links and many new formatting shortcuts with customizable features and functions. Ever since its conversion to a content management system, WordPress was on the rise for good reasons.

About 32% of all websites run on WordPress, which also has a market share of about 59.4%. Any random marketer and content developer know about WordPress.

There are many choices out there on the WordPress platform in terms of themes and plug-ins, most of which are free to use and paid ones. The below statistics shows the acceptance of WordPress as a leading content management platform.

– About 400 million views are there on about 24 billion WordPress pages monthly.
– There are WordPress blogs and websites in 120 languages.
– The industry giants functioning on the WordPress platform, including but not limited to CNN, UPS, TED, and CBS Radio, etc.
– The popularity of WordPress has now far outgrown that of SharePoint, Blogger, and Drupal, etc.
– Even though it started as a blogging platform, WordPress is now deemed the No.1 platform to build social networks, functional intranet, and business card themes.
– With plenty of plugins, tools, and features, it is arguably the best available platform for web publishing.

Let us try to enumerate the business benefits of WordPress as a web development platform.

WordPress benefits

1. Simplicity and ease of use

Being simple makes WordPress the most reliable choice of anyone when compared to Drupal or Joomla. WordPress fully eliminates the need for users to know PHP, HTML, CSS, or other complicated technologies. Even on being a complete fresher to coding, you can try your luck on WordPress to build a unique website.

One can simply choose from various templates that WordPress offers or work with a professional developer to get more customizations and functionality based on your needs. With WordPress making your web design easy, you can dedicate your time to more business growth areas.

2. Innovative and stable

Like your phone updates, WordPress also stay updated with the latest technologies, trends, and user needs. The purpose of a WP website may change over time, whereas WordPress can be flexible to support you with the need in hand at any point in time. Regular WP updates mean the latest security challenges are taken care of, and many new exciting features getting added from time to time.

3. Attractive designs

WordPress is coming packed with many dedicated themes and layouts, most of which are free and lets you personalize and customize your creative website as you wish.

4. Flexibility

There is a huge number of plug-ins available on WordPress. As you wish, you can choose from about 22,000+ plugins and themes to give your website a fresh look and also adapt to changing trends on the internet. Some examples are:

– For SEO and related activities, you can use Yoast SEO or other advanced plugins.
– For the Facebook remarketing advertisement, you may try out the PixelYourSite plugin.

With plenty of such CMS’s offering specialized tools for customizing websites, the tasks may be pretty complicated to accomplish. Still, on WordPress, you have the liberty to choose from a vast library of plugins offering various choices to be installed in a matter of minutes and without much effort. However, you need to through the plug-ins’ specifications and do read some relevant reviews about the same before installing these on your website.

5. SEO benefits

Search Engine Optimization is an inevitable need for today’s websites. WordPress makes SEO a piece of cake for anyone working on it. These tools simplify tags like H1, H2, H3, and keywords in the URL. They also support the plug-ins as All-In-One-SEO-Pack, SEO Ultimate, Yoast WordPress SEO, Platinum SEO Pack, etc.

6. Website structure

Another major feature that makes WordPress highly user friendly is the structure. As we know, cleanly structured websites will load much faster, and the fast-loading websites will have a better appeal to the users. Considering this factor, WordPress lets the creation of XML sitemaps, guiding Google bots through your pages, and it can also save you a fortune in terms of SEO benefits.

7. Effective content management

Being a functional CMS, website content management had never been such easy before WordPress. You can simplify things much more by assigning the authors, editors, and administrators to accomplish more without any limits. Even the non-tech savvy people can do WordPress content management on their own with ease. If you just know how to type and edit on a word document, you can easily do the content editing on the WordPress website.

8. Solid community

With thousands of websites built on this platform, there are many similar-minded people out there on WordPress communities to support you with your needs.

Above all, WordPress is open source and free to use by anybody. It helps you release responsive websites with advanced functionality. When you sign up for the WP website, you get instant free access to use various themes and plugins for eCommerce, retail, blogging, job forums, non-profits, and more.

Author’s Bio:

Pete Campbell is a writer and social media manager at Flosum and has immense knowledge about marketing and finance who is experienced in the field of IT and also suggests an advanced security feature set that comes with Watson.

More about Irish Tech News and Business Showcase here.
FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles.

Contact us, by email, twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking