Why Waivlength can transform Social Networking, Caolan Ward, CMO and Head of Community

We chat with Caolan Ward who is CMO and Head of Community at Waivlength, an Irish startup creating a decentralised social media platform releasing later this year. While still studying Marketing, Innovation & Technology in DCU, he has previous startup experience with Merlin Mask – a project designing a better, cheaper, more sustainable face mask during the COVID-19 pandemic which placed in the top 5 out of 1000 entrants in the XPRIZE Next-Gen Mask Competition.

Currently, Caolán is managing the current Waivlength community, all social outreach, and wider strategy surrounding their equity fundraise and Beta sign-up, which is going very well.

Why Waivlength can transform Social Networking, Caolan Ward

Technology to Transform Social Networking Through seamless blockchain and cryptocurrency integration, Waivlength adds many features which set it apart from current mainstream channels.

There’s a lot of buzz around the Web 3.0 movement and the changes it will bring to the industry, but few people actually know why it began and what it will bring. To understand this, let’s take a look back at its predecessors – Web 1.0 and 2.0.

We're accepting sign-ups to test the Waivlength Beta!

Signing up and spreading the word could win you a share of $30,000 in WAIV!

Get started by signing up here: https://t.co/Fa0bHF9xqX#airdrop #airdrops #token #coin #refer #competition #bounty #algo #algofam #WaivlengthBeta pic.twitter.com/KM5bTxrE0k

— Waivlength (@WaivToken) March 1, 2022

Web 1.0 or ‘World Wide Web’ as it was known, was just a set of static websites with lots of information and no interactive content. Slow dial-up connections for chat rooms and MSN messenger, AltaVista and Ask Jeeves. Then came 2.0. Faster internet speeds paved the way for interactive content.

.@WaivToken is leveraging the #Algorand blockchain to transform social networking ? https://t.co/tsHFjDHZI6

— Algorand (@Algorand) February 9, 2022

The web wasn’t about observing anymore, it was about participating. New platforms provided users with faster, more reliable, and feature-rich services. The global sharing of information spawned the age of ‘Social Media’. Youtube, Wikipedia, Twitter and Facebook gave voices to the voiceless and a means for like-minded communities to thrive.

With the vast increase in internet users and volume of data floating around, big digital corporations soon realized how valuable of an asset personal information is. So began the mass stockpiling of data in centralized servers, with Amazon, Facebook and Twitter the biggest custodians. People sacrificed privacy for the convenience of these services; whether they knew it or not, their identities, browsing habits, searches and online shopping information was sold to the highest bidder.

While the Web 2.0 democratized many power structures and created new opportunities, the economic engine is largely privatized and monopolized. Almost all online services are hosted on hardware owned by the “big three” cloud providers, which consist of Amazon Web Services, Microsoft Azure, and Google. Facebook now boasts 2.9 billion users worldwide. Uber and AirBnB have created private networks for public infrastructure which they dominate.

The Web 3.0 is the antithesis of this, it’s about multiple profit centers sharing value across an open network. The primary purpose of the Web 3.0 movement isn’t focused on expanding the functionality of the internet. Instead, Web 3.0 is focused on restructuring the way in which the internet is accessed and interacted with. We now have the development of what is described as a human-centred internet.

Season Pass Rewards

The season pass is a progressive tiered challenge-system attached to each user’s profile which yields rewards of increasing value upon completion of each tier. To climb the rewards ladder, users complete challenges which may change daily, weekly or monthly. Users will gain points for the completion of challenges and move through the tiers. Rewards will get exponentially higher approaching the top tiers. Each season pass is expected to last 3 months. More details on this here

There is a two-layered protocol to how rewards are distributed at the end of each season.At the end of the season, the tier each user has reached will be determined by the protocol. All users who reach that tier will be assigned a share of rewards allocated to that tier.

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