Why video is the future of content marketing in 2020

Why video is the future of content marketing

The digital sphere has experienced a dramatic change over the last decade. People are now using their smartphones and tablets to browse, search for information, and interact with others rather than laptops and desktop computers. Moreover, digital technology has become accessible and affordable. Today, you can get a tablet or smartphone with plenty of valuable digital tools, including a small HD video camera, superfast Wi-Fi and 4G signals, and cloud-based, nearly unlimited storage space. As a result, the world of content marketing has undergone a fast-paced change.

In today’s fast-changing content marketing arena, video marketing is an innovative tool to help companies create valuable content and deliver well-crafted and tailored messages to their customers. Below are 6 reasons to invest in video marketing.

1. Consumers Prefer Video Content

Consumer preference has played a major role in the rise in demand for visual content. According to SmallBizTrends, people share visual content 1200% times more compared to other forms of content. For this reason, companies that want to reach and engage more consumers are investing in video. What’s more, consumers would rather watch a video than read a blog post.

2. Video Marketing Reinforces Your Brand’s Message

Incorporating online visual content into your digital marketing strategy goes a long way in enhancing your brand’s message and helping your customers understand your company better. Video marketing allows you to leverage simple tools like branding and design as well as more sophisticated tools like content and voice to build your brand identity.

3. Video Content is Easy to Remember

HubSpot reports that 80% of consumers recall a video they watched at least a month ago. Unlike text-based content, videos consist of great visual and acoustic materials that are easy to remember. When clients recall your video, they also recall your company, translating to more leads and sales for you. Video marketing comes with the possibility of strengthening your online presence since customers tend to share videos they find entertaining or enjoyable.

The best way to make your videos as unforgettable as possible is to make sure they support your brand strategy. For instance, the fonts, colors, themes, and audio in your video marketing should be similar to those in your article and blogs. The idea here is to help your audience master the style and design of your brand’s visual content. There are also competent event production agencies that can create catchy videos to meet the needs of any company.

4. Visual Content is Attractive

If the numbers of people creating, sharing, and watching videos are anything to go by, then videos are attractive. According to Forbes, making video part of your email marketing strategy can increase the rates of click-through by 200 to 300%. BBN Times, on the other hand, reports that people are likely to spend a significant amount of time on a site that features a video. What’s more, landing pages that incorporate video also register an 80% rise in conversion rates.

5. Video Content is Ideal for Consumption Across All Device

Responsive design is one of the major trends facilitating the rapid growth of the digital marketing landscape. When your content fails to work seamlessly on a certain browser system or device, your business will lose traffic and experience a drastic decline in conversion. Luckily, video content works well on all devices, including mobile phones, tablets, and computers. This makes video consumer-oriented and user-friendly. It also expands its reach.

6. Videos Boost SEO Performance

Videos are effective in improving the SEO performance of your business. When people watch, enjoy, and share your videos, their reactions will boost the click-through rates of your website. Moreover, a high-quality and engaging video has the power of attracting customers and compelling them to visit your business’ homepage. Video can also improve your conversion rates – according to HubSpot, 39% of decision-makers get in touch with a vendor after watching a branded video. By embedding video to your website, landing pages, and website, it’s easy to not only boost your company’s SEO worth but also your click-through rates.

Video is a great marketing tool due to its high returns on investment and low cost of production. Nowadays, you don’t need a pool of professionals to create an attractive video. All you need to do is to create your characters, pick a location, and tell your story. An information-rich, accessible, and user-friendly video content can build a great online following and boost customer recall. And when the need arises, hire the services of a reputable event production agency.

Elisa Williams is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry. Elisa possesses a strong entrepreneurial mindset and has devoted her career to enhancing the sphere of digital marketing. In her methodological approach, Elisa integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.

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