Instagram unveiled a radical design overhaul this week both inside and outside the app. It is the biggest of many changes that have taken place recently from the arrival of Instagram ads, an algorithmic feed and the testing of business specific profiles.
The first noticeable update is a new icon. Initially I was very much on the fence when I saw it and it took some getting used to. However, I have to say, I do like it. It stands out on the screen, it is a bold choice and pops with colour which is an interesting move compared to the new in app design.
The logo finally adopts a “flat” look which means it appears much more in place on your phones screen. I have been waiting for them to release a flat icon for some time now, I was never a fan of the old Instagram icon.
Instagram’s Head Of Design, Ian Spalter detailed the efforts that went into coming up with the new look in a post on Medium.
“Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.”
They tested around 300 icons before settling on the final result. As part of the rollout, Instagram’s whole family of apps – Layout, Boomerang and Hyperlapse – are also getting new icons.
Inside the app, Instagram has decided to adopt a simple and clean black and white design. This new design was actually leaked last month online and it ditches nearly all of the colour in the app completely. It is important to note that the actual functionality all remains the same.
The buttons are all in the same place, things have not been moved in the app to new locations. Posting on Instagram is the exact same process as before, it is just the design that has changed.
Naturally, the response is varied. For every negative response there has been a positive response and like everything else online, people will be upset about it and soon move on. We were upset about Facebook Messenger, Twitter’s algorithm and so on. We moved on and the same will apply here.
So why might the new changes be a good thing?
Firstly, as I mention above, the new icon is a bold choice on the screen. It stands out and I have found myself going to Instagram and opening it a lot more than I usually do over the past day or so.
Once inside the app, everything is then black and white. This is good for you or your brand because it removes any unnecessary distraction and really allows the colours in your photos to pop off the screen and really stand out.
Your eyes are not being potentially drawn to any of that Instagram blue at the top of the screen or the buttons on the bottom of the screen. Stripping colour and noise from the app will allow your photos to take centre stage and that could end up helping your reach.
With so many changes to Instagram taking place, it is a new chapter for the image sharing app. There are more than 400 million users sharing more than 80 million images every day. Instagram is not slowing down, nor is it going to slow down any time soon. It should be another key social app for your business to consider moving forward.