Why Data Should Be at the Core of Your PR Efforts by Kelly Byrd

Great guest post by Kelly Byrd of AiR PR and thanks to Eoin Kennedy for pointing it our way (see more about the 2016 edition of CongRegation here). Many public relations professionals gravitate to the field for it’s focus on verbal and written skills. However, like most professions, the industry leaders are strong in both language … Continue reading Why Data Should Be at the Core of Your PR Efforts by Kelly Byrd