Interview with Ben Bennett from Omnitude, which acts as a middleware layer allowing businesses to adopt blockchain quickly and efficiently.

What is your background briefly?

I’m a commercial professional and have been in the world of business development for my whole working life. Before joining Omnitude I was a consultant focussing on go-to-market strategies for start-ups.

Does it seem like a logical background to what you do now?

Completely. When understanding markets, audience profiles, data-led decision making and ultimately sales, I think this lends itself perfectly to running the day-to-day in the EMEA region for Omnitude. It’s all research, planning and delivery. If anyone in a business thinks they don’t contribute to sales, then they are wrong. We are all sales people, like it or not.

1 min pitch for what you are doing now?

Omnitude is a connector and enabler of technologies powered by blockchain. We are designed to protect and future-proof our clients. Servicing both the data and value chain industries.

We are not here to disrupt, we are here to encourage and nurture businesses to harness the great powers of this new breed of technology. In short, we take away the headaches of platform evolution.

Why did you get involved with this project?

I was working as a consultant with our CEO and Founder, Chris Painter, at his other company Pixel by Pixel. When the opportunity arose to join the business full time, it was a no brainer.

Why do you think it is such a powerful idea?

Historically businesses have been private and competitive in order to capitalise on their situation. We feel that by following the characteristics of blockchain, we can behave in a way that is both open and transparent, yet totally trusted. As I mentioned above, if we can help companies adopt new technology (not just blockchain), we are supporting many industries survive and thrive in what is traditionally a cut-throat world.

By acting as the middleware, or connector, we open up huge paths to opportunity for both our clients, our users and ourselves. Why can’t everyone win?

Tell us about the commercial applications across business verticals & Omnitude’s application in the real world?

Our first foray into the ‘real world’ is with our partner CS-Cart, where Omnitude ID will be widely available across 35,000 eCommerce stores. That’s no small number. We also have our relationship with the Maltese Government, working on Public Transport regulation. The Williams F1 team, working on delivering version controls across a number of their testing environments for both drivers and cars.

More recently we have opportunities in the pipeline around Clinical Drug Trials, Local Government, Health Service, FMCG and Supply Chain management. The platform that underpins all of these different solutions is the same throughout, so it is a very efficient deployment process, which in turn makes a faster path to getting ROI for our customers.

How does your system work, and what benefits blockchain can bring to the business?

Without lifting up the hood and giving access to our engine, we have multiple blockchains working in sync to provide the only blockchain enabled middleware layer, with a native self-sovereign identity at its centre.

The benefits of blockchain for business is such a broad question. Its almost as focused as saying why is oxygen and water good for humans. Multiple reasons from data security, data ownership, application deployment, commercial opportunities, automation, permissioned platforms, scaling solutions, payment gateways… etc etc etc.

The trick is not to list all of the benefits to businesses. The trick is to spend time with companies on an individual basis and work out why they would want blockchain, and then if it is indeed the right solution.

It is not a one size fits all solution.

How do you identify client needs, is blockchain the answer? 

As I eluded to above, we identify client needs by spending time understanding the business, the objectives and the humans behind both of those. If there are other tools or processes that will better suit the customer, then we will be the first ones to let them know. If there is a route for blockchain adoption, then we will ensure the opportunity is clearly mapped and defined before progressing past ideation.

Tells us about your route into sports and entertainment ticketing, travel infrastructure projects?

Our platform is flexible enough to sit across multiple industries and use cases. Sports, entertainment and travel all sit perfectly with our identity and certification products. From consumer protection, understanding audiences, monetising consumer behaviour and building out incentivisation and reward mechanisms throughout, we are having some incredibly exciting conversations in the space.

How can people find out more about you & your work?

Our website is the best source of information, and if it still a bit too technical for you, we are an open bunch of people who are happy to be objective as well as challenging. You can find me on Twitter HERE, or on LinkedIn HERE, alternatively drop us a message at [email protected] and one of us will deliver some pearls of wisdom… and if we can’t offer that, then we will at least provide a good source of entertainment!

What’s next for Omnitude?

We have some phenomenal conversations happening with billion-dollar businesses and some of those are nearing the point where we can announce a working relationship, so please keep an eye out for the announcements across our social channels listed here:

Twitter –

Reddit –

Facebook –

Instagram –

Telegram –

Telegram announcements –

As with any good software company, we will continue to innovate in the space and drive adoption of this phenomenal technology. Watch this space!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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