Vodafone Champions Irish Businesses With Exclusive Six Nations Brand Advertising Opportunity Worth Over €25,000

A lucky Vodafone Business customer will get to answer Ireland’s call and bring their business to the big screen at a packed Aviva Stadium as Ireland host France in round three of the Six Nations Championships on March 8th.

Vodafone provides business support to over 60% of Irish businesses. The Bring your Business to the Big Screen initiative is worth over €25,000 to the successful SME and is open to Vodafone SME Business customers.

Vodafone is offering its winning partner some of its own in-stadium pitch-side branding for the highly anticipated Six Nations fixture against France. The winning business will also receive an exclusive video content package, two VIP tickets to attend the match and see their brand advertised, as well as an exclusive invitation to meet the team at their Captain’s Run the day before the match.

Last year’s Six Nations clash between Ireland and France attracted a TV audience of over 1 million viewers in Ireland and 6.6 million viewers in France and when Ireland last hosted the French in Dublin in 2023, the fixture delivered a 70% share of Ireland’s TV audience.

As the two tournament favorites go head-to-head, the Aviva Stadium will be at full capacity adding another 50,000 people to the number who will be exposed to the company’s brand. To enter, companies must visit the Vodafone.ie business website and fill out a simple form – entries must be submitted by the 7th February, 2025.

Over 2,000 SMEs applied to participate in Vodafone’s ‘Bring your Business to the Big Screen’ initiative in 2024 which provided four small Irish businesses exposure during the Autumn Nations Series at the Aviva Stadium in November 2024 – SOS Cookies (Limerick), The Farmhouse.ie (Longford), JANDO and Lotts & Co. (both Dublin) were featured on pitch-side and digital screen advertising during the game.

Amanda Nelson, CEO at Vodafone Ireland said: “This initiative is one of the most rewarding for our Vodafone Business team as we get to leverage our Irish Rugby sponsorship to the benefit of one of our SME customers. This scheme will expose their brand to over 1 million people in Ireland and will also deliver significant exposure overseas. Ireland and France are the favourites for this year’s Six Nations title, which will increase interest even further in the fixture and provide a fantastic platform for one of our SME customers to share in the spotlight.”

Vodafone Ireland has been the main sponsor of the Irish Rugby Football Union (IRFU) since 2016. As part of this sponsorship, Vodafone shares a number of exclusive benefits with its customers, allowing them to feel part of the #TeamOfUs.This competition along with practical supports like V-Hub, a free digital support service offering tailored advice to help businesses navigate their digital transformation journey, are just some of the ways Vodafone is supporting small businesses.