Vodafone rewards loyal customers with new broadband plans that bring savings of almost €1,000 over four years

Vodafone home broadband customers are set to benefit from significant cost savings of almost €1,000 over four years as the company announces the removal of promotional offers. This breaks from the industry norm by treating every customer the same and not increasing the monthly bill after the minimum contract term. 

The new broadband plans, available now, will see Vodafone customers rewarded with potential savings of up to €240 over one year and €960 over four years on €40 a month 500Mbps plan. Nearly 65% of Vodafone’s broadband fibre base are currently on this type of plan, highlighting the sheer scale of savings for customers. 

Currently, customers get introductory tariffs, but the price goes up significantly after the minimum contract term – this non-promotional price can be as much as 117% higher than the introductory price offered to new customers. ComReg found that 84% of households have not switched broadband provider in the last 3 years, so households are paying higher prices under this structure.  

Vodafone recognise that this current industry practice is not working for customers and wanted to reward loyalty so have introduced this first-of-its-kind new broadband pricing structure that does right by all customers – new and existing. Vodafone also want to simplify the set up and encourage households to move to fibre, if available, by removing all installation fees.  

Amanda Nelson, CEO at Vodafone Ireland, commented; “At Vodafone, we value loyalty and want to treat every customer – new and existing – the same. We also want to reduce the burden, simplify our offering to make our customers’ lives easier, along with giving them significant savings on their home broadband. We therefore have taken the lead to be bold and do things differently by removing promotional pricing with this new broadband pricing structure. 

“So now our home broadband customers won’t face significant increases after a year, and they won’t have to renegotiate their broadband plan for lower, introductory offers. This is part of our commitment to give our customers a fair, positive, hassle-free experience and allow them to avail of high-speed fibre connectivity across Ireland.”

These savings for Vodafone customers will now be available on all speeds including: 100Mbps, 500Mbps, 1Gb, 2Gb. For example, existing customers on a €60 a month 500Mpbs fibre home broadband plan can recontract for €40 a month (plus APA of CPI + 3% every April), saving €20 a month. Existing customers can change to Vodafone’s new plans once the minimum contract is finished on their current plan, so a customer on a €35 a month introductory offer now (which would rise to €60 after the minimum term), can re-contract to a fixed €40 plan before the price goes up to €60. 

The new plans are available on all Vodafone networks; SIRO, eFTTH, NBI, and customers can avail of the new plans across all sales channels – Online, Retail, Franchisees, FOTs, Telesales (including live chat) and care channels.  

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