By @SimonCocking. Interview with Daragh Anglim from Failte Ireland, see more on their very active twitter account here, and some great images on the WildAltanticWay account also. Tell us more about Failte Ireland’s DM strategy? With the advent of digital we know that how people research and book holidays has fundamentally changed. The internet plays an essential … Continue reading Using social media and Star Wars to promote Ireland. Failte Ireland’s innovative Wild Atlantic Way strategies.