This week marks the two millionth registered user for Zadarma, a global VoIP provider

This week marks the two millionth registered user for Zadarma, a global VoIP provider. This reinforces the continued rapid surge in cloud communication adoption, as we embrace the ever-changing new normal.

Zadarma is a leading IP telecommunications provider that has experienced extended growth surges in the last 18 months. The two millionth registered user happened to be Jason Teji, a Creative Director from a local digital marketing agency in Ireland.

Small to medium-size businesses are increasingly embracing the adoption of cloud communication into their business operations. For firms to continue to operate and grow, there is an accelerated realisation for the need for reliable cloud communication infrastructure that can be accessed remotely, away from the office.

Zadarma is renowned for its fair and scalable pricing and customisable platform. Zadarma offers a cloud PBX system which provides a private, secure and reliable office phone system through an internet connection. The system is free for regular registered member users, offering a wide variety of added-value features, such as video conferencing, interactive voice responses, and the ability to connect multi-channel virtual numbers from anywhere you are.

Zadarma’s feature benefits include:

—  Simple, quick and easy in set up and use

—  30,000 virtual numbers including toll-free or 0800 are available across 90 countries worldwide

—  Call tracking, speech analytics & recognition

—  Voice menu and voicemail system

—  Free to set up cloud PBX customisable to needs

—  Interactive Voice Response (IVR) backed by features including call pickup, transfer, recording, conditional and unconditional forwarding and call waiting.

—  A turn-key call centre solution with answer phone and call back widgets

—  SMS

—  Video conferencing

—  Free API integration with your CRM and messaging

Zadarma has seen an increasing demand in the adoption of their cloud communication technology across medium and small enterprises, in particular over the last two years. This week’s 2 millionth users reinforces the rapid surge in global users registering for VoIP services.

The advantages of cloud communication / VoIP are endless:

1. It’s affordable – VoIP can be up to 80% cheaper than using a traditional service, with providers such as Zadarma offering free calls bundles

2. It’s easy to set up & maintain wherever you are – Traditional phone lines can be difficult to set up and maintain. VoIP is straightforward to set up and configure without the help of a tech consultant or IT representative. There is no VoIP hardware or wiring required as you use your broadband connection to activate calls in and out.

3. VoIP increases flexibility for users – VoIP provides you with the ability to integrate a variety of other systems, instantly improving business efficiencies and often optimising internal workstreams. With features such as video conferencing, file sharing and CRM to email integration, tasks can be integrated. VoIP can unify your communications very quickly.

4. It provides mobility – If you are often travelling or not always at your desk, then VoIP can provide you with flexibility and mobility for users. In addition, VoIP is affordable compared to mobile phone calls. Your VoIP call can be diverted to your mobile or answer phone, if you are not at your desk, providing you a winning situation to receive and make calls on the go with a VoIP solution in place.

5. VoIP can scale as your business grows – If you are a small to medium size growing business – It may be hard to determine how many phone lines you’ll need. The beauty of VoIP, as your communication solution, is it does not require additional expenses, whether you’re adding or removing users. Conveniently, you can add a new line as soon as you add a new team member. Equally, if you need to scale down, you can just as easily reassign the existing line or remove it completely.

6. VoIP empowers your business positioning – VoIP can often make companies, no matter how small, appear professional and established. It comes with a wide range of call features that callers often expect and naturally value. Features such as IVR, call transfer, call hold, call forwarding, auto-attendant phone menus and answer phones are expected in this day and age.

Significant lessons can be drawn from the steps organisations are taking to embrace changes to business technologies. The pandemic has projected companies forward and opened their eyes to the importance of the cloud. The lockdown and remote working imposed by the Covid-19 pandemic has been a wake-up call to many organisations, reinforcing the need to speed up the adoption of cloud communication technologies to future proof businesses.