Two Irish Gamers have been Chosen to Become a Paid Virtual Co-Worker on IKEA’s new Game on Roblox

Get ready to virtually experience the working world of IKEA on Roblox as the doors to the virtual store have opened.

The opening of IKEA on Roblox follows a recruitment campaign launched on 3rd June, which offered people the opportunity to apply for one of 10 paid roles in the virtual store. Over 178,000 applications were received across Ireland and the UK, with 18,087 coming from Ireland. Two of the 10 successful applicants live in Ireland, in counties Dublin and Kerry.

The lucky 10 applicants have now been selected and will kick off their virtual IKEA roles from today.

Michael from Dublin, said, “I’m very excited and extremely happy to be chosen to be part of this new and innovative project and I can’t wait to see where it goes in the long run and I hope I can be part of future projects. This current project has been fun and interesting throughout my whole experience so far.”

Alongside the paid players the broader Roblox community, gamers and IKEA fans are invited to explore a virtual IKEA store, wander around the home furnishings showroom and visit the famous Swedish Food Market and Bistro. Players can also venture into the IKEA world of work and take on a role as a virtual co-worker, serving up endless amounts of hotdogs and flexing their interior design skills to level-up and get promoted. All with the chance to win exclusive IKEA UGCs.

Much like IKEA co-workers in real life, players in the game have the ability to develop their own unique career journey at their own pace and in any direction. Whether that be by taking on a more senior role, a move sideways into a different function developing new skills, or continuing to expand their experience in the same role. There’s no set path to how you can grow your career at IKEA, where career progression is focused on helping co-workers develop their careers in their own way, and not just in a linear direction.

Roles available in ‘The Co-Worker’ game are inspired by real-life jobs and have been curated to offer a glimpse into the opportunities available at IKEA while showcasing the brand’s unique approach to careers. Roles include:

1. Sales Co-Worker – where players guide customers to products they are interested in, as well as keep the Showroom up to the IKEA standard.
2. Interior Design Co-Worker – where players are required to put together a room-set, following a design brief and pick the correct items of furniture and place them in the right places.
3. Sales Team Leader – where players recommend products to NPC customers based on their specific requirements.
4. Food Team Leader – where players will man the famous Swedish Bistro, serving food and drink to customers – meatballs anyone?

Darren Taylor, Country People and Culture Manager, IKEA UK, and Ireland: “Today has been a long time coming and we’re extremely excited to launch IKEA on Roblox. We are always looking for new ways to attract and inspire the next generation of co-workers to imagine a career at IKEA. ‘The Co-Worker’ game is a fantastic way to give players a taste of our culture and insight into what makes the world of work at IKEA so special.”

The ‘Co-Worker’ game is available now on Roblox and can be accessed using the following link:roblox.com/games/17254019855/IKEA-The-Co-Worker.

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