This article originally appeared on 60 Second Social.
Twitter has rolled out a new homepage design directed at non-Twitter users in an attempt to entice more people to sign up to their service. It is no secret that Twitter needs more users, they are falling behind the head count with their social media competitors and they need to find a new way to draw people in.
This redesign won’t be new for everyone, Twitter has in fact been testing it since April however the change was made official yesterday in a blog post.
Previously the homepage was sparse and boring – just a background image and prompts to sign in or to sign up – the revamped page is populated with different trending topics and real time content from politics to cute animals. Clicking on one of the topics brings you to a timeline full of relevant tweets.
The update is going to roll out to English desktop users first with plans to expand to other countries and languages “over time.”
At the last company event in November, executives said that 125 million people visit the Twitter homepage each month but don’t log in. This is almost half of Twitter’s user base and they know that they need to find ways to start getting those people to log in and start using the website.
It has been an aggressive strategy for expansion that Twitter have adopted since the start of the year in terms of expansion, and as a huge Twitter fan it is refreshing to see. They acquired numerous start ups at the beginning of the year, introduced video and group messaging and more recently they have inked deals with Google, Flipboard and Yahoo Japan in an effort to promote content elsewhere.
With the Google deal, yet to be made official, Twitter will be hoping Internet users see its content appearing in Google searches. The idea then presumably being that users will click that content in the search, be taken to the Twitter website and then log in or sign up.
Twitter is clearly making huge efforts to drive traffic to their website from various sources, time will tell what kind of impact it makes.
About The Author
Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here. Or you can drop Mark an email at, [email protected]