Twitter reflects on 2018’s trends

Twitter has released data about the topics and trends on the social media platform in 2018.

Irish News
2018 was another year of political discourse on Twitter in Ireland. The referendum to repeal the eighth amendment was one of the most discussed topics this year, with #repealthe8th coming in as the top shared hashtag by Irish Twitter. Other popular referendum hashtags shared were #together4yes, #8thref, #savethe8th and #repealthe8th.

This was closely followed by discussion around #brexit and the Presidential election, with lots of people joining the conversation using #aras18. This hashtag also unlocked a special Presidential emoji, launched by Twitter, depicting Áras an Uachtaráin with the green, white and orange of the Irish flag.

We all know that Irish people love to chat about the weather and 2018 was no different – #beastfromtheeast was the next most popular hashtag of the year. Other popular weather related hashtags including #stormemma, #sneachta and #snowmageddon. And who can forget the fun that was #gdpr!

International News
Of course it wasn’t just homegrown topics which people reacted to and discussed during the year. The #WorldCup was the sporting event of the year on Twitter, with fans and players alike tweeting about the best goals, misses, red cards and triumphs. Another of this year’s most popular international stories happened in May when Harry and Meghan’s #royalwedding allowed us all to become enchanted in a real life fairytale.

Sport
Beyond the World Cup, sport continued to be one of the most hotly debated topics on Twitter during 2018. Manchester United, @ManUtd, and Liverpool, @LFC, were the most mentioned sports teams by Irish Twitter After a phenomenal year, not surprisingly, @IrishRugby was also up there in the most mentioned, followed by Conor McGregor, @TheNotoriousMMA, and @officialgaa.

Television / Entertainment
One of the most watched television shows of the year, #LoveIsland, was equally as popular on Twitter. The show which brought the summer’s favourite couple, Dani and Jack, together was the most used television hashtag on Irish Twitter where we could share the hot gossip and chime in on the drama. Ireland is still the most successful country in Eurovision Song Contest history and although we didn’t relive the glory days of the 1990s, Ryan O’Shaughnessy made it through to the final in Lisbon in May and helped to make #Eurovision the second most used television and entertainment hashtag by Irish tweeters. Irish television viewers clearly love a good debate as the next three spots went to the Tonight Show (#tonighttv3), RTÉ Prime Time (#rtept) and Claire Byrne Live (#cblive).

Music
K-POP (Korean Pop) continues to take over the world – and the band BTS (@BTS_twt) is most definitely leading the charge. @BTS_twt was not only the most Tweeted about music handle by Irish Twitter, but the pop group also featured in the top four music hashtags spots with #bestfanarmy, #btsarmy, #bts and #bestboyband.

Irish tweeters clearly have a grá for pop music and not forgetting our own, #niallhoran and #slowhands also appeared in the top music hashtags, along with his former bandmate #louistomlinson and #xfactor.