Truata, the Dublin based data anonymisation and analytics company, has today been awarded the 2018 HPE-IAPP Privacy Innovation Award at the IAPP Europe Data Protection Conference in Brussels.
Truata was founded in early 2018 by Mastercard and IBM to deliver next-generation data protection and analytics to the marketplace. In awarding Truata with this honour, the International Association of Privacy Professionals (IAPP) has recognised the service that Truata offers to companies who want to continue to leverage their data to innovate and grow while respecting and safeguarding the privacy of their customers.
The Truata Anonymisation Solution is designed to deliver actionable insights to its customers who operate in multiple industries including financial services, telecommunications, hospitality, retail and travel. Truata independently anonymises a customer’s data, giving that customer the freedom to carry out analysis while protecting people’s personal data. Running on the IBM Cloud, the Truata solution is specifically designed to fully meet the high regulatory thresholds for anonymisation as the original source data and the anonymised data will not at any time co-exist in one organisation. This ensures that analytics can be conducted across a customer’s entire data set while only analysing the fully-anonymised versions of that data.
Based on the principle of privacy by design, and using the latest data privacy technologies developed by IBM Research, the Truata Anonymisation Solution benefits from innovative technological, structural, legal and organisational safeguards. It enables companies to both maximise their data analytics utility and minimise their risk of non-compliance with privacy regulations.
On receiving the award, Aoife Sexton, Truata Chief Privacy Officer said, “The changing regulatory environment is bringing about a real challenge for companies to understand how they can use data to foster innovation but do so in a legally compliant and ethical manner. We have developed a solution that addresses this challenge by allowing companies to continue to use their data for analytics – but in a responsible way that is compliant with the GDPR, respecting both the letter and the spirit of the regulation. We are grateful to the IAPP for recognising this new innovative solution.”
Felix Marx, CEO of Truata, added, “Post GDPR, companies still need to generate value and insights from their data through analytics if they want to innovate and provide their customers the services and products they want. The optimal way to do this, while respecting your customers’ privacy rights, is to have your data anonymised by an independent third party as part of an end-to-end service including world class analytics. Truata is the first to market with this solution.”
“In today’s global digital economy, organisations will play a critical role in furthering innovation and convenience, while handling data responsibly and ethically,” said JoAnn Stonier, chief data officer for Mastercard and Truata board member. “At Mastercard, we saw the GDPR as an opportunity to enhance our data practices and—with Truata —help other businesses do the same. This award from IAPP is a terrific honour and validation of the importance of finding a path that enables both data innovation and stringent privacy protections.”
Sponsored by Hewlett Packard Enterprise (HPE) and issued by the IAPP, the world’s largest information privacy community and resource with more than 32,000 members in over 100 countries, the much coveted Innovation Award recognises unique programmes and services in global privacy and data protection across both private and public sectors.
“The 2018 HPE-IAPP Privacy Innovation Award is presented to Truata, an exemplar safeguarding tool built on the principle of privacy by design. This award spotlights unique programs and services in global privacy and data protection; we are honouring Truata for practising fine innovation,” said IAPP President and CEO J. Trevor Hughes.