Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience, reviewed

Review of Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience. Available from Wiley here.

Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events

As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues.

Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists.

Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience, reviewed

This is a timely book, and also one written by people who have been in the space for a long time prior to the covid-19 global pandemic. This enables them to offer insights of how they have been running online events for a long time.

The book grasps the nettle in terms of what an online event can and can not achieve in comparison to an inperson one. Equally with the year that it has just been, it is clear that hybrid and online only events are here to stay, and will continue to happen. Within this context Chodor aims to discuss and share good insights in terms of what can be done to improve online offerings. We still have not reached the optimal possible experience for events, and a book like this does help to promote discussion and ideas about what ‘good’ could look like, which is badly needed.

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