Toshiba launches pan-European ‘Make IT work’ campaign

Toshiba Europe GmbH today announces the launch of ‘Make IT work’, a major new pan-European campaign for business partners and customers operating within the mid-size and corporate markets. ‘Make IT work’ will act as the umbrella ethos for Toshiba’s entire business computing proposition, and sees the company underline its commitment to this market. It will also support the promotion of Toshiba’s new range of dedicated business devices, which are now widely available across Europe.

‘Make IT work’ is designed to demonstrate Toshiba’s strong position for supporting the evolving demands of today’s professional environments, both through its diverse range of B2B solutions, and in the level of consultation and support it provides to partners and customers.

Toshiba’s new business range, its largest to date, consists of twelve new platforms including four hero laptop and hybrid devices – the Tecra A40-C, Portégé Z30-C, Tecra Z40-C and Portégé Z20t-C – all of which are built on Toshiba’s core pillars of security, reliability, connectivity and manageability. They also include new Intel® 6th Gen Core™ processors, which is an essential component for providing optimum performance in conjunction with Windows 10 while maximising battery life.

Jorge Borges, Head of B2B Marketing, Toshiba Europe, says: “Unprecedented levels of technological innovation are presenting businesses with incredible opportunities to enhance their operations. But the challenge for companies, particularly in the mid-size and corporate market, is implementing these efficiency-enhancing technologies while still guaranteeing they are both safe and dependable for their workforces. This underpins our ‘Make IT work’ campaign – we believe it is the perfect platform for us to ensure businesses understand we are here to help them adopt smarter and more effective IT strategies every step of the way.”

“We’re also extremely proud of our new business-built devices. They embody the unrivalled security, reliability and manageability Toshiba’s solutions are renowned for, and at a cost-effective price point which delivers strong ROI,” adds Jorge Borges.

Toshiba offers a wide range of B2B solutions beyond its hardware devices, including Toshiba Cloud Client Manager (TCCM) which allows companies to easily manage their devices through complete estate asset management and comprehensive tools which ensure device efficiency and compliance.

The launch of ’Make IT work’, which is backed by an investment of over €1 million, reaffirms Toshiba’s commitment to the mid-size and corporate market in particular, following previous initiatives such as ‘Get Modern with Toshiba’ and ‘Toshiba Means Business’, which garnered significant success in the SMB sector.

‘Make IT work’ will be supported by a dedicated PR and marketing campaign including emails, product videos, website banners, online and print advertising and a dedicated microsite.

For more details, please visit the ‘Make IT work’ website – www.toshiba.ie/work