Written by Jann Chambers 

As a start-up, every decision you make is an extremely important one. We all know that the odds are stacked against new businesses, but you do not have to be merely another number. Your start-up can be a great success if you make great business decisions. One of the key decisions you are going to need to make is what hosting company to go for.

There are many different hosting providers available today, yet they do not all provide the same standard of service. With that in mind, in this blog post, we are going to take a look at the important elements you need to consider when looking for a hosting company.

What will your web hosting company do for your business?

Before you can even begin to contemplate choosing the right hosting provider, you need to understand what this sort of company is actually going to do for your business.

Most web hosting providers will provide you with domain registration. This is your Internet address, which you will lease.

They also own the servers whereby all of your site files are going to be uploaded so that they are publicly accessible. The job of the hosting company is to make sure that their servers are up and running effectively so that your site also runs in an effective manner.

This involves keeping the software up-to-date that runs the servers, as well as updating their security protocols so that your website is not at risk of getting hacked. When you take this into account, you see why it is imperative to choose a hosting provider with extreme care and consideration.

High levels of performance

When looking for a hosting company, one of the most important things you need to consider is the level of performance they are going to provide you with. Their performance will have a massive impact on your website’s user experience and, consequently, your search engine ranking.

For example, the performance of your web host will have a large impact on the loading speed of your website. Did you know that 53 per cent of mobile shoppers abandon a website if it takes more than three seconds to load? Not only does this mean that you are going to be missing out on a large number of customers, but it will also have a negative impact on your search engine ranking too because Google takes loading times into account.

You also need to consider the uptime percentage the hosting company provides. Uptime relates to the time that your website will be online. Another huge frustration for Internet users is being directed to a website that is offline because of a technical fault or maintenance. You can make sure this does not happen by looking for a hosting company that provides a guaranteed uptime. SiteGround for example offer a 99.99% uptime guarantee.

What level of customer support does the hosting company provide?

The next factor to consider is customer support. If you ever have the misfortune of experiencing a technical error on your website, you need to know that it is going to be handled and rectified as soon as possible. The last thing you want is to be offline for hours and even days on end. This is why it is critical that you find out about the level of customer support that is available and the different contact channels that you can use to get in touch with the company.

Dig deeper by reading reviews online

We all know that reading reviews can help us with any purchasing decision we make as a business. However, it is the manner in which you go about reading these reviews and digesting the information that will make a massive difference. There are two types of reviews you should be making the most of when looking for a web hosting provider: customer reviews and professional reviews.

Let’s deal with the former first. Professional reviews are carried out by industry-related companies that have used the service of different web hosting companies for the sheer purpose of providing business owners like you with a complete assessment of what the company provides. These reviews are very useful because they go into extensive detail, covering all elements of the service, and they are put together by individuals who know web hosting inside out.

Next, we have customer reviews. These are short snippets of feedback that have been left online via independent review websites. Trustpilot is a good place to start when looking for customer reviews because it is one of the most well-known platforms and so customers will often head to this website when they want to leave their opinions. Such reviews do not go as in-depth as professional reviews. However, they are good for building a general picture as to whether people have been satisfied with the service they have received from a specific hosting provider or not.

Conclusion

Hopefully, you now have a better understanding regarding the different elements that need to be considered when choosing a web host provider and why these various factors are so important. Your web hosting provider will have a massive impact on the performance of your website, and consequently, your search engine ranking. Do not rush into the decision. Consider everything that has been discussed in this blog post and you should have no trouble finding the right web host for your start-up business.

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