The Vision Code: How to Create and Execute a Compelling Vision For Your Business, reviewed

A book about vision in business, and how to achieve it, by  Oleg Konovalov. Available from Wiley here. 

The Vision Code, reviewed

We are seeing a growing desire to re-evaluate who we are, and what we believe in. This is also being reflected in many companies too, some have even become B-corps, aiming to put the. planet first, with profit to be achieved only by helping ensure the earth remains a liveable place, rather than achieving profit at the cost of the earth. In this context it becomes more and more important to have a clear understanding of what it is your company stands for, and believes in.

The author of this book, Oleg Konovalov aims to examine what vision is, how it can be created, and then implemented and bought into by all those within the companies that embrace this concept. It is not easy to get right, and many have tried and failed. If Konovalov helps any readers to achieve this then the book will have been a success. The book breaks down the concepts into understandable steps, clearly written, and with an achievable road map for those wishing to actually make a difference.

About the Author:

Dr. Oleg Konovalov is a thought leader, author, business educator, consultant, and coach with over 25 years of experience operating businesses and consulting with Fortune 500 companies both in the UK and internationally.

Konovalov is on the Thinkers50 radar, has been recognized as #1 Global Thought Leader on Culture by Thinkers 360, and is #1 Global Leading Coach (Marshall Goldsmith Thinkers50).

Having been named ‘the da Vinci of Visionary Leadership’ by many leading authorities of our time, Konovalov is helping companies to create and execute their vision, diagnose and treat organizational diseases, maintain a strong productive corporate culture and achieve superior business performance.

His research identifies entrepreneurs’ and managers’ strategic needs in the areas of corporate culture, leadership, and he uses corporate diagnostics, in order to enable them to drive their companies to success.

Konovalov received his doctoral degree from the Durham University Business School. He is a visiting lecturer at a number of business schools, a Forbes contributor, and an in-demand speaker at major conferences around the world. For more information, please visit www.OlegKonovalov.com.

More about the book

Vision is essential to successful leadership but is often misunderstood and poorly conceived. In THE VISION CODE: How To Create And Execute A Compelling Vision For Your Business, leadership expert and acclaimed global thought leader Oleg Konovalov explains what visionary leadership consists of and where its value lies.

THE VISION CODE  illuminates the process of defining and following through on a vision, which will become increasingly important as the pace of change accelerates.  Compelling stories and examples from leaders across industries and geographies underscore its importance.  Having a vision and being able to a make it a reality differentiates leaders from managers.  When there is no vision, no amount of effort or money can help.  With vision, real change can be achieved.

“Vision creates the fertile ground on which we build the future. How we create a productive and prosperous space – for all stakeholders, employees, customers, partners and future users of this ecosystem – depends on visionary leaders,” says Konovalov.

As he explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future.  For his book, he spoke with nineteen global leaders who reveal how to develop and follow through with the vision in order to inspire an entire workforce.  When a leader taps into the power of vision, he or she creates a more meaningful business experience and ultimately, a better life. Through comprehensive research and real-life practice, THE VISION CODE:

• Offers a guide for making the concept of vision a reality
• Provides the information needed to develop a clear and persuasive vision
• Contains an accessible guide to a much-needed skill
• Includes interviews with Marshall Goldsmith; Martin Lindstrom; Garry Ridge, Chairman and CEO of WD-40 Company; Alex Goryachev, Managing Director at Cisco Innovation Centers; H.E. Ms. Sania A. Ansari, Chairperson at Ansari Group Ltd; and many others

and defines four stages of a vision’s development:

• Creation Why vision is important, how it comes about and what is needed to create it
• Making Vision Strong The core criteria, elements and characteristics of a vivid vision and how leaders should prepare themselves for reaching new heights
• Execution How to make vision a reality and turn it into a practical business tool, and
• Visionary You How visionaries think and recommendations for everyday use.

Containing questionnaires and self-assessment tools throughout which enable the principles to be used immediately, THE VISION CODE presents a rich, multidimensional view of organisational and personal growth that will expand and enhance any leader’s perspective.

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