To some people who are trying to set up their start up business in the virtual world, they often have trouble since this is something entirely new and is evolving every day. There are different types of e-commerce business and depending on the type of products you are conducting your business with the business promotion strategy should be planned accordingly. There are many social media platforms which can help you out regarding the promotional works and hence many business owners these days prefer digital marketing for their business. There are millions of people across the globe that actively use social media platforms like Facebook, Instagram and much more and they often browse through the various advertisements as well as hobby pages looking for things they like. This makes such platforms potential grounds for promoting any business.
Instagram and business
Irrespective of age and gender, people in the contemporary world are addicted to the e-commerce and social media platforms and spend a great deal of time browsing through the newsfeed and the products featured there. Instagram is one of the top social media platforms for managing your business account, and you can get all the features which are perfect for running a business successfully through it. There are different types of strategies which you can opt for and use these methods you can easily run an Instagram store as well. Here are certain suggestions which would help you establish your e-commerce business and publicize it through Instagram. Since this is one of the best platforms for managing your business, you can always use it to your advantage if you have a proper understanding of their services.
Email subscription and newsletter
This is a very classic and basic way of conducting the publicity of your website. Different types of business can be conducted with an Instagram profile, and email subscription is the best way to let your clients know the latest news about your company. You can create newsletters which they can subscribe to and through them they can get the latest news of your website. In your Instagram page, you can add a link in your bio which your followers for Instagram can click on and reach out to your site. The newsletter should be designed well, and your Instagram page should have a link to contact your website page. Do make sure the link is working well and smoothly. Any malfunctioning trouble that you may face with the email subscription option can be easily rectified as well when you seek professional support from the right people. Your followers for Instagram may wish to know about your website, and its latest ventures therefore giving them the option to subscribe to the newsletter is a good strategy to get more traffic to your site.
The images and their quality
The image quality and the various angles from which you take a picture of the product that you are displaying on your Instagram page have to be done carefully. There are different types of images, and for your Instagram page, you have to create artistic images of the products that are featured on your website so that it can grab the attention of your viewers easily. There are different types of product images, and the images that you share on your Instagram page can be used on the website as well. On your site provide buttons along with the images to help the clients bookmark them on their own Instagram account or pin it to their Pinterest board. This way they would be able to mark the image of the products they like and later get in touch with your website regarding those products. The image quality should be clear and sharp so that the customers get a clear idea of whether the products are exactly what they are expecting and whether they are interested in shopping for the product at all.
The image caption is essential, and you have to make sure that your images for the website and the Instagram account have catchy captions that can grab the attention of the prospective clients. There are creative teams employed by many brands who look after social media promotions, and they come up with the captions and the various hashtags that they need for the account. There are many types of hashtags and hashtag analysis tools for helping budding businesses make the most of the resources they have. The applications that help you analyze the trend on your Instagram account and plan a marketing campaign accordingly. You can even seek help from the marketing experts and officials who know how to make the most of the features available from the various social media platforms. The best way would be to get contractual services for overall digital marketing of your brand from an agency that is reputed in this field.
Why social media marketing?
You may wonder why social media marketing is vital for your account and whether it is suitable enough for your needs. However, you must keep in mind that social media is a platform accessed by millions of people across the world and you can easily manage your business when you have a proper marketing strategy. Social media helps you get a better exposure from a wider circle which makes it the preferred choice for marketing in the contemporary world.
In conclusion there are different features associated with social media platforms and you can easily get some marketing services that you want by making the most of these features. If you use Instagram correctly, you can also use it consistently for your marketing needs and manage consistent profit on your website.
Written by Walter Moore, an experienced social media marketing agent who has written extensively on digital marketing strategies on many blogs and websites. With his articles, he shares essential tips for business branding with real Instagram followers.
Prepared and edited by Andrew Carroll, Jouralism MA in DIT.