Latest article by Reuben Godfrey, interviewing Giulia Casalini, see more about her here. Social media has transformed the traditional relationship between sales and marketing. LinkedIn, almost an industry by itself, has become invaluable to all sales organisations but no-longer just for lead generation and recruitment. Customers are better educated these days with product comparison sites just … Continue reading ‘The Linkedin Jedi’ Giulia Casalini, social selling expert. Interviewed by Reuben Godfrey