The Emotional Shopper: how to better align your consumers with your products

  Human behaviour expert Philip Adcock on the importance of engaging your customers’ emotions to improve sales Emotion is essentially the most powerful lever you have to prise open your customers’ wallets. Human emotions are at the epicentre of everything we think and do, which means they influence almost every decision we make. Emotions are … Continue reading The Emotional Shopper: how to better align your consumers with your products