The best tech deals to shop this Prime Day (June 23-26th)

Amazon has announced Prime Day 2026 will return to Amazon.ie from June 23 to June 26, offering Prime members access to deals from top brands spanning all categories including Home & Kitchen, Beauty & Self-Care, Tech & Electronics, Fashion, and Garden — helping customers get everything they need for summer projects, outdoor adventures, and evenings spent with family and friends.

As the Summer Solstice approaches on 21st June and Ireland prepares to enjoy its longest day of the year, new research commissioned by Amazon.ie reveals how ‘the grand stretch’ is shaping Irish routines — from exercise habits and home-improvement spending to shopping behaviours. Amazon.ie has partnered with broadcaster and comedian Carl Mullan to celebrate one of Ireland’s most beloved cultural traditions and encourage people to make the most of the longer, brighter evenings.

Irish consumers are embracing the brighter evenings

New research commissioned by Amazon.ie reveals that brighter evenings have a significant impact on how Irish adults spend their time and money. The nationally representative study of 1,000 Irish adults found that almost 7 in 10 (69%) spend more time outdoors during the brighter months. When it comes to how the grand stretch changes behaviour, the findings are clear:

• Spending more time outdoors (69%)
• Exercising or walking more (50%)
• Taking on gardening and DIY projects (40%)
• Spending more time with family (29%)
• Spending more time with friends (26%)

The research also reveals a major seasonal shopping shift. More than half (58%) of Irish adults say they are more likely to purchase garden and outdoor living products during spring and summer, while almost half (47%) are more likely to invest in DIY and home improvement products. Fashion and seasonal clothing purchases also increase, with 41% saying they are more likely to refresh their wardrobes for summer.

Four in 10 Irish adults say they prefer shopping online during spring and summer so they can spend more time enjoying the brighter evenings — showing that longer days don’t just improve mood, they actively change how Irish people want to spend their free time.

Commenting on the findings, Carl Mullan said:

“The grand stretch is one of those uniquely Irish things that everybody understands. The minute we get a bit of sunshine and a few extra hours of daylight, everyone wants to be outside making the most of it. Whether it’s getting out for a walk after work, having friends over, firing up the BBQ or tackling a few jobs around the house, there’s something special about those summer evenings.

“For me, it’s all about making the most of that extra time and enjoying it with family and friends, so it’s great to partner with Amazon.ie to celebrate The Grand Stretch and help people get everything they need for the summer ahead. Prime Day is a great opportunity to pick up those bits you’ve been meaning to get for the garden, the house or your summer plans and get back to enjoying the brighter evenings.”

Alison Dunn, Country Manager for Amazon in Ireland, said:

“Prime Day is about helping customers get great value on the products they need for summer, while spending less time shopping and more time enjoying the season ahead. Our research shows that brighter evenings are shaping how people across Ireland spend their time, whether that’s getting outdoors, tackling projects around the home, or spending time with family and friends. The grand stretch is one of Ireland’s great traditions. It’s wonderful to see how people make the most of those longer evenings, and we’re delighted to help customers discover great value, including from Irish brands featured in our Brands of Ireland store.”

Prime Day Deals: Save Big Across All Categories

During Prime Day (June 23–26), Prime members can save across hundreds of thousands on deals, including:

Beauty & Self-Care: Save on favourites from NIVEA, Neutrogena, Aveeno, Rimmel, Max Factor, and BetterYou across skincare, make-up, and wellness essentials, plus health and wellbeing tech from Beurer and OMRON

Home & Kitchen: Deals on Philips Domestic Appliances, Joseph Joseph, Brabantia, and Krosno, plus top coffee brands including Tassimo, L’OR, and Kenco

Tech & Electronics: Deals on top brands including new additions to Amazon.ie Shark/Ninja, Sony, Bose, Sennheiser, Bang & Olufsen, JBL, Sonos, Philips, Logitech, Garmin, HUAWEI, reMarkable, and more

Fashion: Deals on brands including Cricut, Ion8 and more

Garden: Deals on outdoor and garden essentials from Kärcher and more

Devices: Discover amazing deals on a selection of Amazon devices. Save up to 45% on Echo devices, including Echo Dot Max, up to 35% on Kindle, up to 55% on Fire TV devices, and up to 30% on eero mesh Wi-Fi systems.

This Prime Day, to enhance the shopping experience, customers can shop personalised recommendations, making it easier for customers to find deals that match their interests. Shoppers will see customised deal lists such as: ‘recommended deals for you’, ‘deals related to your lists’, ‘4+ star deals for you’ and ‘deals related to items in your cart’.

How to Get Ready for Prime Day

Prime Day deals are available exclusively to Prime members. Membership costs €6.99 per month and includes free fast delivery options on millions of eligible items, access to Prime Video, Prime Gaming, unlimited digital photo storage with Amazon Photos, and exclusive deals year-round. New members can join here https://www.amazon.ie/prime.

Amazon.ie offers customers great value year-round. While Prime Day deals are exclusively for members, all customers on Amazon.ie benefit from everyday low prices across millions of products.

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