Tech Trends In Practice The 25 Technologies That Are Driving The 4th Industrial Revolution, reviewed

By Simon Cocking, review of TECH TRENDS IN PRACTICE. The 25 Technologies That Are Driving The 4th Industrial Revolution by Bernard Marr, available from Wiley here. 

Discover how 25 powerful technology trends are transforming 21st century businesses

How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way.

In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice.

You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice:

• Artificial intelligence, including machine and deep learning
• The Internet of Things and the rise of smart devices
• Self-driving cars and autonomous drones
• 3D printing and additive manufacturing
• Blockchain technology
• Genomics and gene editing
• Augmented, virtual and mixed reality

When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

Tech Trends In Practice The 25 Technologies That Are Driving The 4th Industrial Revolution, reviewed

Sometimes with a book like this you wonder who it is aimed at. A topic like this could easily have begun life as an online article, a listicle even. Reviewing Marr’s last book for Irish Tech News, that one was certainly a quick gallop through AI. So fast infact that it felt like all we were getting was the company corporate mission statements before rapidly moving onto the next business.

This book thankfully only covers 25 concepts, which does enable a slightly deeper dive into each of them. And yet. With this in mind we gave the book to a teenager who was thinking of studying genetics at college. Even for that potential reader the book was quickly returned to us with the comment that thanks, it was fine, but it didn’t really tell him much more than he already knew. This brings us back to our opening question, wondering who this book is aimed at.

Perhaps it was for the busy CEO with a short, European length flight to take, two hours tops perhaps. For the length that the book is, coming in at under 300 pages, it would have perhaps been no harm to go into a little more detail for those that wanted it. Otherwise, while thought provoking, at a high level, overall the author’s engagement with these interesting topics felt a little transitory and short lived.

For a quick dip into key trends this might be the book for you. If you want more substance you may well need to go elsewhere.

About the author ->

BERNARD MARR is an internationally best-selling author, popular keynote speaker, futurist and strategic business and technology advisor to governments and companies. He helps organizations and their management teams prepare for a new industrial revolution fuelled by transformative technologies. Bernard is a regular contributor to the World Economic Forum, writes a weekly column for Forbes, and is a major social media influencer. He has written over 15 books and hundreds of high-profile reports and articles, including the bestsellers Artificial Intelligence in Practice, Big Data in Practice, and The Intelligence Revolution. He has worked with or advised many of the world’s best-known organizations, including Microsoft, Google and the United Nations.

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