Almost 40 years ago, American Airlines launched a revenue management revolution with their yield management technology. At the time this…
Guest Post from BiNeuro The advertising industry has long been obsessed with the desire to understand human behavior. There are…
“The superior man understands what is right; the inferior man understands what will sell.” ? Confucius You’re driving on an…
Written by Paul Granger Google AdWords has become increasingly competitive. This has meant that it has become even more difficult…
We live in topsy-turvy times where often nothing is as it appears. Almost everything that is presented to us on…
Visa and Bank of Ireland have announced the launch of “Live Life Rewards from Bank of Ireland”, a new loyalty…
New research out today from Switcher.ie shows the majority of Irish consumers are still in the dark about early exit…
Interesting guest post by Gojko Adzic, author of Humans vs Computers, available on Amazon, priced £9.99. For more information see…
Edited and prepared by Oscar Michel, Masters in Journalism, DCU Interesting guest post by Rohan Perera, consultant and facilitator at…
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