by Robin Gurney According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor…
By @SimonCocking review of The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime by Dr. Christophe Morin and Patrick Renvoise. The key…
When and where is it on? On 29 November 2018, EasyPeasy Ltd. will be running their first event on Persuasive…
by Aidan Healy - co-founder, UnPlug In the last ten years, many of us have become all too familiar with…
How do products become ‘sticky'? How do ad campaigns go ‘viral'? What differentiates genuinely successful businesses from those that fail?…
Guest post by Aidan McCullen, more interesting articles and podcasts by him can be found here and here. “I have…
By @SimonCocking. Review of Brilliant Persuasion by Stephen C Young, available to buy from Amazon here. You’re already aware of how…
Software developers are some of the most creative and hardest working people in the technology industry, but you cannot get…
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