Neuroscience

Why Building Brain Capital is a winning workforce strategy in 2023 and beyond

By Harris Eyre & Ian MacRae The world of work is in flux. That won’t be news to anyone, and…

3 years ago

Neuroscience: Equations for Consciousness and Mathematical Parameters

Guest Post by David Stephen who continues his discussion of Neuroscience Consciousness can be defined as the rate at which any…

3 years ago

Neuroscience: It is the Brain, not Circumstances that Determines Mental Health

Guest post by David Stephen who shares his thoughts about a recent article by The Guardian , I’m a psychologist and I…

3 years ago

How to Rewire the Brain in 12 Steps with Frederique Murphy, Leadership Mindset Strategist

In this podcast today, Melanie Boylan speaks with Frederique Murphy about her very soon to be released book and how…

5 years ago

Energy Flows Where Attention Goes: Business Recommendation Systems By Aidan McCullen

Guest post by Aidan McCullen, see more by him here. To obtain all the information on which to base a sound…

7 years ago

The Future of Neuromarketing

By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd. In previous articles we have seen why neuromarketing is…

7 years ago

Assessing unsung neuromarketing heroes

By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools. …

7 years ago

Using Neuromarketing Tools to hunt the ‘Why’ beast

By Robin Gurney @ TIPTOP INSIGHTS Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT…

7 years ago

Persuasion Sciences and The Rise of Machines

By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain Having spent 20 years as a “digital marketer” (most of…

7 years ago

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