By Harris Eyre & Ian MacRae
The world of work is in flux. That won’t be news to anyone, and it isn’t likely to change. As societal norms and technologica...
Guest Post by David Stephen who continues his discussion of Neuroscience
Consciousness can be defined as the rate at which any system can know, with a maximu...
Guest post by David Stephen who shares his thoughts about a recent article by The Guardian , I’m a psychologist and I believe we’ve been told devastating lies about mental health, describing how social, political and economic problems are responsible...
In this podcast today, Melanie Boylan speaks with Frederique Murphy about her very soon to be released book and how this will beneficial for industry leaders to...
Guest post by Aidan McCullen, see more by him here.
To obtain all the information on which to base a sound strategy takes a concerted effort. This means look...
By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd.
In previous articles we have seen why neuromarketing is so important, the various technologies used and a special focus on implicit reaction tools as well. Now we look to the future ...
By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools.
Whilst there is still s...
By Robin Gurney @ TIPTOP INSIGHTS
Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT consumers do and HOW into finding ...
By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain
Having spent 20 years as a “digital marketer” (most of it as a content strategist), I confess I’m more “mar” than “tech” but I predict that the marketing department of tomorrow wil...