Neuromarketing

Why Eye Tracking is Not Enough

By Robin Gurney @ TIPTOP INSIGHTS Over the past year I’ve asked a good number of senior marketing people in…

7 years ago

The Future of Neuromarketing

By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd. In previous articles we have seen why neuromarketing is…

7 years ago

Assessing unsung neuromarketing heroes

By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools. …

7 years ago

Using Neuromarketing Tools to hunt the ‘Why’ beast

By Robin Gurney @ TIPTOP INSIGHTS Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT…

7 years ago

Persuasion Sciences and The Rise of Machines

By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain Having spent 20 years as a “digital marketer” (most of…

7 years ago

Neuromarketing for market research

by Robin Gurney According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor…

7 years ago

The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime, reviewed

By @SimonCocking review of The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime by Dr. Christophe Morin and Patrick Renvoise. The key…

7 years ago

Why Microsoft Bought the Cow When They Wanted the Milk

Latest interesting podcast guest post by Ken Herron and Carol McManus, see more pieces by Ken for Irish Tech News here.…

9 years ago

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