market research

Why Eye Tracking is Not Enough

By Robin Gurney @ TIPTOP INSIGHTS Over the past year I’ve asked a good number of senior marketing people in…

7 years ago

The Future of Neuromarketing

By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd. In previous articles we have seen why neuromarketing is…

7 years ago

Assessing unsung neuromarketing heroes

By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools. …

7 years ago

Using Neuromarketing Tools to hunt the ‘Why’ beast

By Robin Gurney @ TIPTOP INSIGHTS Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT…

7 years ago

Persuasion Sciences and The Rise of Machines

By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain Having spent 20 years as a “digital marketer” (most of…

7 years ago

Neuromarketing for market research

by Robin Gurney According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor…

7 years ago

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, reviewed

By @SimonCocking review of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff Available from Amazon…

7 years ago

Fleet App partners with Dublin City Council to launch Workplace Mobility Hub

Irish peer-to-peer car hire firm Fleet has successfully tendered to provide Dublin City Council (DCC) with an app-based virtual vehicle…

7 years ago

Blockchain Projects to Watch and How to Make Sure you are Ahead of Coin Forks and Developments in Q4 2018

Written by Karl Timmins Blockchain technology and cryptocurrencies have developed in many ways since their first inception. Cryptocurrencies have given…

7 years ago

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