It requires a great deal of planning, effort, and cost to finally get the opportunity to talk to a prospective customer in person or online. In recent years, th...
Change is inevitable. The scary bit is that the changes are now so quick and dramatic, whether it's forest fires, flooding, or layoffs in the Tech industry, onc...
Opera Singers vs Furry Animals
What do you do if customers are finding it hard to tell the difference between you and your competitors? It’s easy to think that you either have to shout louder or price lower. But neither of those tactics are going to...
By Michael R. Solomon, Ph.D who discusses how to learn more about your customers.
Whether you’re based in Ireland or elsewhere you can see it all around you ...
One of the main goals for any business is to generate more leads and attract more loyal customers. This is often easier said than done, especially in markets wh...
Top 5 Health Tech Marketing Techniques to Engage New Customers Online
By Betty Lockwood
Having trouble attracting new customers to your health tech product? Here are the top 5 reliable marketing techniques to help you promote your product and ser...
Strong relationships are what make life enjoyable
This sage piece of advice appeared on my screen thanks to INC.com –
A Study of Adult Development at Harv...
Dell EMC. the number-one provider of cloud infrastructure, announces key portfolio enhancements and integrations with VMware designed to help customers further ...
A year after organisations were rocked by a series of large-scale cybersecurity breaches and ongoing recriminations over state-sponsored interventions, this year’s “EY Global Information Security Survey 2018-19: Is cybersecurity about more than prote...
