Consumer theory

Assessing unsung neuromarketing heroes

By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools. …

7 years ago

Using Neuromarketing Tools to hunt the ‘Why’ beast

By Robin Gurney @ TIPTOP INSIGHTS Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT…

7 years ago

Business Butterfly Effects – Barking up the Wrong Tree, INSIGHTS BY AIDAN MCCULLEN

Interesting guest post by Aidan McCullen Digital, Media & Business Imagination Strategist, admire #changemakers,#digitaltransformation, host @TheInnoShow. "Not everything that counts can be counted, and not…

8 years ago

Leading trends report predicts digital downfall for brands

Digitisation is set to become defunct as people return to their old reliance on physical products and human interaction, according…

8 years ago

Irish Consumers’ Appetite for More Intuitive Purchasing Experiences Outweighs Privacy Concerns

Irish consumers are increasingly open to intelligent technologies taking an active role in their purchasing decisions, according to a new…

9 years ago

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